We are looking for a highly motivated and detail-oriented Event Marketing Apprentice to join our fast-paced global marketing team. You will report directly to the Event Marketing Manager and play a critical role in executing our international event strategy, from initial concept through to post-event analysis. This role requires strong organisational skills, a proactive attitude*,a business-oriented mindset and a passion for creating memorable, high-impact experiences.*

📍 Location - Paris office

💬 Language - English and French, Spanish, Italian or German is a plus

🔖 Type of Contract - Apprenticeship

⏳ Schedule - 1 year contract

🤝 Reporting Line - Event Marketing Manager

Responsibilities

1. International Event Execution

• Organize and manage events (conferences, trade shows, webinars) across various international locations, coordinating closely with local teams and strategic partners to ensure global standards and objectives are met.

• Handle all aspects of end-to-end event planning, including logistics, venue, vendor management, budget tracking, and ensuring exceptional attendee satisfaction.

2. Marketing & Outreach

• Drive the creation and dispatch of all necessary marketing assets (booth design, flyers, digital materials) to maximize Wooclap’s visibility and impact at events.

• Actively work on diversifying Wooclap’s presence at events and run strategic outbound campaigns to encourage event organizers and partners to adopt Wooclap as their preferred engagement tool.

3. Measurement & Strategy

• Implement tools and strategies to measure event effectiveness, focusing on core marketing metrics such as lead generation, attendee engagement, and ROI.

• Use quantitative analytics and qualitative feedback to continuously refine and scale event strategies, enhancing overall effectiveness and efficiency of our operations.

4. Collaboration & Partnerships

• Collaborate with global Marketing, Sales, and Product teams to ensure that all event activities support broader business objectives and align with lead generation goals.

• Assist in building and maintaining strong relationships with key partners and sponsors to maximize event impact and reach within the global EdTech community.

Requirements

• Currently pursuing a Master’s degree with an apprenticeship in Marketing, Communications, Business Administration or a related field.

• Fluent professional English is mandatory (both written and verbal) for all international coordination.

• Excellent project management and organisational skills, with the ability to manage multiple priorities simultaneously and meet tight deadlines.

• Strong interest in event planning, digital marketing, and the EdTech industry.

• A proactive, autonomous, and detail-oriented mindset, ready to take ownership of tasks.

• Proficiency in standard office tools (Excel/Sheets, PowerPoint/Slides, Notion), social media and an ability to quickly learn new marketing/CRM tools (Hubspot).

Profile

• You are an independent, hands-on, resourceful and proactive professional who thrives in a role with high autonomy and significant impact across the organization.

• You enjoy working in dynamic environments where you can drive measurable change and learn continuously.

• You’re culturally sensitive and have experience interacting with diverse, international teams and partners.

• You are creative and passionate about delivering engaging events and you have an eye for details

Déroulement des entretiens

• 20’ screening call with Adèle (Event Marketing Manager)

• 60’ Business Case Presentation with Adèle and Florentine (Head of Marketing)

• 30’ Panel interview with your future teammates

• 15’ call with Astrid (HR)