As B2B Growth and Demand Generation Manager at Wooclap, you will work closely with the sales teams, the marketing team and Growth Engineers. You will focus on our demand generation strategy and help us shape Wooclap’s expansion. Our personae are Learning Technologists within Higher Education Institutions.

You will work on various projects. You will leverage inbound and outbound tactics to help support our MRR targets. There’s a strong focus on lead generation but there’s also the potential to convert our customers online over time.

Your responsibilities will include

• Support our sales team achieve its MRR targets by providing high quality pipeline and sales enablement assets
• Owning all lead generation activities across mostly digital but also offline channels
• Optimising current acquisition channels as well as identifying and implementing new channels across both online and offline
• Define and implement a lead generation strategy and boost outbound automation and customer acquisition
• Scale the search and enrichment of qualified leads with the help of our Growth Engineer
• Establish closed-loop analytics with sales to understand how our inbound and outbound marketing activity turns into customers, and continually refine our process to convert customers
• Take part in developing the global marketing strategy together with the rest of the team. Eventually, you will write of a playbook for scaling up the best growth strategies in our other focus markets

Condition and Perks

• Location : Paris (flexiwork)
• Fix term position from January 2022 till June 2022
• Full-time position
• Compensation commensurate with experience
• Swile Card
• Alan Mutuelle
• MacBook Air & Iphone
• 150 euros of Woocredit to buy training material to keep learning!

• 4+ years of experience in a SaaS Growth and/or Demand Generation Position
• Hands on experience across a variety of online and offline channels, including SEO, Social Selling, Content Marketing, AdWords, Email campaigns etc.
• Hands on experience in developing automated workflows
• Experience with tools such as Hubspot, Lemlist, Hotjar, Zappier,…
• High performer in both team and autonomous environment
• You’re a team player at heart
• Entrepreneurial minded with an internal drive to continuously hit goals and deadlines. You thrive to get things done, with a strong attention to detail
• You want to work in the Ed-tech sector
• Our values resonate with who you are!

• 30’ Call with our Head of Marketing, Marie-Laure
• Business Case
• 30’ Call with our Head of People Experience, Anabela
• 30’ Call with our General Manager, Hélène
• 30’ Panel interview with team members