About Us

SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 3,600+ associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

The Marketing Manager - Shark, will lead cross-functional teams to develop and manage global marketing/commercialization strategies for the Robot and Cordless category that will drive profitable and sustainable growth for the business. This role will contribute effectively to the development of product roadmap and assortment strategy, help shape the marketing plan development, and ensure excellence of execution in market. The right individual will have a collaborative working style, a strong sense of ownership, autonomy, and personal responsibility, and the desire to defy expectations to create the impossible possible! Roles and Areas of Responsibility

• Be the category expert: understand price, positioning, competitive landscape and market needs. Digest insights, connect the dots, summarize conclusions, and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale.

• Manage NPD, from introduction to end-of-life of the product, prioritizing the audience and various retail segments.

• Develop category/brand positioning strategies, portfolio architecture, product concepts, and pricing strategies with the goal of increasing marketability, maximizing sales & achieving profitability.

• Bring a keen understanding of the consumer goods landscape to analyze key business drivers, competitive trends, direct competitors’ success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions.

• Anticipate obstacles and proactively plan accordingly while effectively elevating issues and strategizing solutions to problems that may arise during commercialization process.

• Act as subject matter expert on assigned portfolio and customers (channel partners and end users) to drive optimum marketing results.

• Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products.

• Partner with internal stakeholders to report on performance, insights, and optimizations on a periodic basis to all levels of the organization.

• Evaluate the effectiveness and efficiency of current marketing strategies and tactics, and make recommendations for changes and improvements.

Education & Skills

• Bachelor’s degree in marketing or equivalent.

• 5+ years of Marketing experience depending on degree and type of work experience.

• Minimum 5 year of prior Marketing, and/or Category Management experience..

• Ability to work in a fast-paced, detail-oriented & deadline driven environment.

• Resourceful, well organized, highly dependable, and efficient.

• Keen leadership skills with ability to take ownership and manage projects to completion.

• High energy level with ability to multitask and open to changing direction.

• Strong written and verbal communication skills.

• Advanced PowerPoint and Excel skills.

• Creative thinking and problem-solving skills.

• Exceptional presentation skills.

Our Culture

At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.

What We Offer

We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.

At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.

Learn more about us: Life At SharkNinja Outrageously Extraordinary

SharkNinja's Candidate Privacy Notice can be found here: https://www.sharkninja.com/candidate-privacy-notice/

For candidates based in China, please visit: https://sharkninja.com/candidate-privacy-notice/china/

For candidates based in Vietnam, please visit: https://www.sharkninja.com/candidate-privacy-notice/vietnam/

We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com