Barrière

Founded in 1912 in Deauville, under the impetus of François André, Barrière has showcased the prestige of luxury and French expertise for over a century. Fashioned by four generations of passionate, visionary entrepreneurs, today it is a benchmark in luxury hospitality and market leader in French casinos. A pioneering family group, Barrière was the forerunner of the "French-style resort" model. The Group has continued to establish itself over the long term in exceptional destinations throughout the world, and to put its experience and operational excellence in service of a demanding national and international clientele.

Barrière is projecting itself towards the future with an ambition that transcends borders. The fourth generation of their family adventure aspires to an international dimension. Already present in New York, Dubai, Saint-Barthélemy, Cairo, and Marrakech, they are determined to export their French art of living across the globe and to maintain their commitment to the quality and authenticity of the Group's heritage.

Simultaneously, Barrière has embarked on a plan of upscale and innovation, aiming for excellence in service, enriching leisure experiences, well-being, and entertainment, as well as deploying their technological advancements across all areas of the Group's businesses.

Established in 2010, the CSR (corporate social responsibility) strategy is a central priority for the Barrière group. Known as "Planet Barrière", it rests on 6 pillars:

• governance, sustainable innovation and dialogue;
• sustainable customer experience;
• responsible employer;
• the environment;
• responsible restaurants;
• local development and solidarity. CSR is everyone’s responsibility, and change can only happen if Barrière’s team members are committed and involved. The new strategy was co-designed and incorporated by all the Group’s businesses.

Welcome to Barrière, where excellence is the cornerstone of our mission. We believe in a collaborative approach where each member contributes to providing exceptional service to our clientele. Our values, true pillars of our culture, inspire each of our actions on a daily basis.

As ambassadors of the French art of living, we are committed to perpetuating Barrière's prestigious heritage. Join us in this exciting adventure where teamwork, innovation, and a passion for customer service come together in an atmosphere filled with pleasure and daily celebration.