Who we are?

Wooclap is a fast-growing edtech company on a mission to make learning more interactive and impactful. Used by millions of teachers, trainers, and students worldwide, our platform helps turn passive audiences into active participants. Our flagship product, Wooclap, is trusted by leading educational institutions such as UCLouvain, KU Leuven, Université libre de Bruxelles (ULB), HEC Paris and École Polytechnique, as well as major companies including Solvay, Deloitte, BNP Paribas Fortis, TotalEnergies, and Vinci.

More recently, we launched Wooflash, a revision platform designed to complement Wooclap by supporting pedagogical continuity and personalized learning paths.

With a team of 80+ passionate people, you can choose to work from our Brussels office, joining a diverse, supportive, and collaborative environment focused on building meaningful products with real-world impact. 🚀

About the role

We’re hiring a SDR to take ownership of the top of our sales funnel : qualify the inbound leads our Marketing team generates, run sharp discovery, and personally close a portion of them. It’s the perfect role if you’ve spent the last 1–2 years as an SDR or BDR in B2B SaaS and you’re ready to take your first closing seat - in a product that genuinely sells itself.

You’ll join a Sales team led by Bérangère, our Head of Sales, in our Brussels office.

Your missions :

You’ll own three core missions, each tied directly to Wooclap’s growth.

1. Qualify and convert inbound leads

• Lead Qualification & Discovery: Researching inbound leads to see if they fit one of our buying personas and identify their specific pain points to tailor our pitch

• Rapid Response: Ensuring rapid response times to maximize engagement and conversion

• Nurturing: Planning follow-ups activities with leads that aren’t actively buying yet, keeping the brand top-of-mind until they are.

• Strategic cold-calling: Picking up the phone to qualify intent signals

• Meeting Coordination: Seamlessly handing off qualified leads to Account Executives (AEs) with detailed notes so the customer doesn’t have to repeat themselves.

• CRM Hygiene: Rigorous data entry in our CRM to ensure the pipeline is accurate and forecasts are reliable.

2. Close your own portfolio of opportunities

• Product advisor: conducting high-impact demonstrations tailored to specific user-personas

• Stakeholder Management: Navigating multi-stakeholders buying processes

• Proposal & Contract Negotiation: Drafting custom quotes, handling objections regarding pricing, and making sure legal documentation is approved by clients.

• Closing & Forecast Accuracy: Moving deals through the stages of the CRM and providing reliable expected closing dates.

3. Fuel velocity across the funnel

• Sales/Marketing Feedback Loop: Reporting back to Marketing on lead quality

• Cadence Management: Building and managing “sequences” - a mix of emails, phone calls, and LinkedIn touches - to ensure consistent follow-up.

• Hand off selected leads to senior AEs with notes detailed enough that the prospect never repeats themselves

• 1-2 years in B2B Sales, ideally as an SDR or BDR ready for your first closing role

• Strong experience in a B2B SaaS environment with a subscription model; you’re fluent in ARR, MRR, and the math of the funnel

• Comfortable operating in multi-segment and/or international contexts

• Fluent in French and English; Dutch is a strong plus for the Belgian market

• Strong execution skills, thrives in a fast-paced scale-up environment

• Resilient and creatively persistent; a “not now” today is a “yes” tomorrow

• Curious and empathetic; you build trust before you build a quote

• Structured, pragmatic, impact-driven

Why you’ll love working at Wooclap

• Purpose-driven impact - Make a meaningful difference by helping millions of students and learners around the world engage more effectively with education.

• A collaborative, international team - Join a team of 80+ Wooclapers who value trust, curiosity, mutual support, and teamwork across borders.

• Flexible work arrangements - Enjoy a flexible schedule and remote-friendly work.

• Tangible perks

  • 🏥 100% covered health insurance for you and your kids (Alan)

  • 📚 Learning budget: €150/year on top of trainings (Woocredits)

  • 📱 Phone subscription reimbursement

  • 🍽️ Meal vouchers

  • 🏠 Monthly remote work allowance for all employees

  • 🇧🇪 Belgium : extra paid holidays, Eco vouchers, Mobility budget

☎️ 30’ call with HR

☎️ 45’ call with our Head of Sales

📒 45’ Business Case with our Head of Sales

🤝 45’ Panel interview with a Client Success Manager, a Product Manager and Operation Manager

☎️ 30’ call with our CEO