Marketing Manager (Integrated Search & Google Media) Tenable

• We are seeking an expert, data-driven Manager, Integrated Search & Google Media to own our paid search and Google media ecosystem while managing essential SEO and GEO strategies
• In this role, you will also drive the strategy and execution across Google Ads, Bing Ads, YouTube and YouTube TV ads, and broader Google advertising properties
• As our primary Paid Search authority, you live and breathe Google Ads, master modern AI-driven campaign structures (Performance Max, Smart Bidding, AI creatives), and stay at the forefront of search evolution
• You bring a deeply curious, proactive personality and a passion for experimentation - constantly testing new ideas, interrogating performance data, and willing to try bold new approaches to stay ahead of trends
• In addition to scaling our paid search and improving our ROI, you will manage critical SEO/GEO initiatives with direction and guidance from our Senior Manager, SEO/GEO and partner closely with our Performance Marketing Theater Leads - translating theater-based goals into execution-ready search strategies to generate awareness, create and capture demand that turns into pipeline, and holding accountability for regional numbers
• Paid Search, Bing and Google Ecosystem
• End-to-End Media Management: Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery
• AI & Platform Innovation: Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting
• Theater Collaboration & Numbers Accountability: Partner hand-in-hand with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations. Deliver actionable paid search strategies that generate pipeline and directly meet theater targets
• Paid Search Experimentation & Optimization: Lead end-to-end campaign and post-click experimentation across paid search. Build structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms - driving continuous improvement in message alignment and conversion
• Technical SEO & GEO
• Technical SEO & Metadata Management: Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment
• Integrated Search Strategy, Analytics & Reporting
• Incremental Lift & Shared Reporting: Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic) to prove total search performance, identify cannibalization risks, and maximize incremental pipeline
• Keyword & Competitive Intelligence: Conduct regular keyword tracking, reporting, and competitive insights analysis to map competitor SERP dominance, keyword gaps, and prompt share across both paid and organic environments
• Tracking & Data Quality: Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences

Benefits

• Health: Comprehensive benefits to support physical and mental wellbeing and family-forming plans
• Work/Life Balance: Generous paid time off with hybrid or remote opportunities available for most positions
• Financial Savings and Security: Retirement plans, employee stock purchase plan (ESPP), equity incentives, life and disability insurance
• Professional Development: Customizable opportunities, including learning courses, mentorship, leadership programs and tuition reimbursement