General Manager SMB Riot

We're a product-first team on a mission to help grow the cybersecurity culture 🔐

We want to instill cybersecurity good practices to employees in a way that's actually effective, and entertaining enough so that employees don't feel like they're working. Think Duolingo but for cybersecurity.

We created a platform to easily rollout a cybersecurity awareness program: the platform sends chat-based 4-minutes long courses to teams. Following the courses, the other side of the platform simulates phishing attacks, to prepare employees to face hackers, but in a safe environment.

Created in 2020, Riot has raised $45m with leading investors (Y Combinator, Left Lane, Base10, Funders Club and First Capital) and is now protecting more than 2,000,000 employees in over 2,000 companies (including Intercom, Deel, and Deezer) all over the world.

Cybersecurity is everywhere. It's impacting everyone, everyday, and it's becoming the number one risk to any organization, whether it's a small business or a big firm. Yet, the cybersecurity culture in most companies is a disaster. Hackers are leveraging this by targeting the weakest link: the employees. We're on a mission to fix that.

Most cybersecurity companies ignore small businesses. Too small, too fragmented, too hard to reach at scale. We think that's the wrong bet and a massive opportunity.

The SMB market (companies under 200 employees) is one of Riot's biggest growth levers. Cyber attacks are increasingly targeting smaller companies, and incoming regulations will soon force thousands of them to act. What doesn't exist yet is a scalable way to reach them. That's exactly what this role is about.

What you build will not only drive growth in France but will also serve as a blueprint for international expansion and other segments such as Mid-Market and Enterprise.

Requirements

What you will do 🤝

As our first Head of Small Business, you will build Riot's SMB acquisition engine from the ground up: defining strategy, picking channels, running experiments, and shipping systems that work.

What you build in France will become the blueprint for how Riot grows internationally and across segments. Reporting directly to our CEO and cofounder, this is a 0 > 1 role with company-level impact.

1. Build Riot’s inbound growth engine

• Define Riot’s SMB acquisition strategy from scratch
• Identify the highest leverage acquisition channels (SEO, paid acquisition, product-led growth, partnerships, etc.)
• Build scalable growth loops and repeatable acquisition systems

2. Own and optimize the full growth funnel

• Analyze and optimize the entire funnel: acquisition > signup > onboarding > activation > retention
• Identify friction points and design experiments to improve conversion
• Work closely with Product to improve product-led growth mechanics

3. Build the growth stack and systems

• Implement the tools, automation and infrastructure required to scale
• Set up performance tracking and data analysis frameworks
• Build repeatable and scalable acquisition processes

4. Run high-velocity experimentation

• Launch and iterate on acquisition campaigns (SEO, Google Ads, paid channels)
• Test messaging, positioning and distribution strategies
• Continuously run rapid test-and-learn cycles

5. Work cross-functionally to unlock growth

• Collaborate closely with Product, Sales and Customer Success
• Translate market and user insights into product and GTM improvements
• Contribute to Riot’s broader go-to-market strategy

Who you are 🪪

• You have hands-on experience in growth marketing, including working with tools, automation and scalable acquisition systems
• You bring a strong product mindset and understand how growth and product work together
• You are highly analytical and data-driven, with a strong ability to analyze funnels, identify bottlenecks and drive improvements
• You have experience in B2C and/or B2B acquisition, with a strong plus for high-volume environments
• You demonstrate a high level of autonomy and ownership

• You don't need to be an expert on cybersecurity, but you need to be motivated by the mission
• You have a full professional proficiency in English and native in French
• You're based in Paris or you're willing to relocate

Benefits

It will be a cultural fit if 🫂

• You're a doer: not afraid to get your hands dirty and get things done.
• You have high standards: expect performance to be nothing short of the best.
• You are an enthusiastic at heart: exhibit passion and excitement over work.

Why join us at Riot 💜

• Join a financially-healthy company: we're financially strong and highly capital-efficient. Fundraising fuels our momentum, enabling us to scale faster and unlock new growth opportunities.
• Contribute to a fast-growing startup with a strong vision and high ambitions, backed by clear business goals. We've tripled our revenue over the past two years, and we plan to grow from €20M to €40M ARR in 2026.
• Experience the energy of a collaborative team in our modern and cosy office located in heart of Paris: République / Canal Saint-Martin

Recruitment process 🎙️

• Screening interview with our TAM (30')
• Hiring Manager interview with our Founder, Ben (45')
• Business case / Role Play with Ben (1h)
• Cultural fit interview with our VP Sales, Clément (30'), and our CTO and founder, Louis (30')

At RIOT, we believe that diversity drives innovation and inclusion fosters belonging. We are committed to building a team that reflects a wide range of perspectives, backgrounds, and experiences. We welcome candidates from all walks of life and are dedicated to creating an environment where everyone feels valued, respected, and empowered to thrive.

Please note that this is an on-site position with up to 2 days per month of remote work.