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VP Marketing & Community

CDI
Paris
Salaire : Non spécifié
Début : 31 août 2021
Télétravail fréquent
Expérience : > 5 ans
Éducation : Bac +5 / Master

PowerZ
PowerZ

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Le poste

Descriptif du poste

We a looking for an experienced VP Marketing & Community. You will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid marketing background and work experience managing a variety of projects end-to-end, including brand development in B2C, community building and paid advertising campaigns (online / offline).

Missions:
Improve awareness of the Company across all our markets, targets and channels and imagine the appropriate campaigns to get enough traffic and conversion on the game.
Build a community of parents, kids and experts around PowerZ

  1. Developing a consistent brand by creating the key messages, presentations and other marketing materials that can be leveraged to tell our story consistently
  2. Generating growth across all our social networks and online platforms
  3. Driving product marketing by defining clear value propositions and clear pricing models
  4. Building the biggest community of kids and parents around PowerZ, create a mouvement to change education.
  5. Grow the team and support the company in its growth/hyper growth phase
  6. Empowering team leads and oversee efforts of the team across brand, communications, PR, product marketing and performances.

You report directly to the COO and are part of the management team.


Profil recherché

  • 5+ years of experience in marketing leadership roles, including experience scaling a growing team, supporting C-level executives and driving company-wide marketing strategies in partnership with cross-functional teams
  • Efficient, endowed with a strong work capacity, « doer ».
  • Ability & willingness to both work at strategic level and to be hands-on
  • Proven track record in rebranding or brand development for a B2C brand
  • Solid knowledge of Performance Marketing (SEO, Adwords, Youtube, Facebook…)
  • Able to demonstrate success in roles with management responsibilities, selling to customers across multiple geographies
  • Already managed a team
  • A passion for gaming and education is a plus

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