Senior Product Marketing Manager - International (German Speaker) loveholidays

Why loveholidays?

We’re on a mission to open the world to everyone, giving our customers unlimited choice, unmatched ease and unmissable value for their next getaway.

Our trailblaze together culture is what drives our success, powered by our people and the way they work. Using progressive technology, we drive cutting-edge innovation and improve how our customers discover, book and experience their holidays. You’ll have the opportunity to accelerate your growth through meaningful challenges, new experiences and the freedom to shape your own path. You’ll create impact for our future by taking ownership, contributing to shared goals and helping shape what comes next, all as part of our enhanced international community of talented, collaborative and passionate teams.

The difference you’ll make

You’ll sit in the Product Marketing team, reporting to the Head of Product Marketing. You’ll work closely with our international commercial teams alongside Product, Design, Research, and Engineering to champion our international customers, identify what drives their booking choices, and uncover where loveholidays can win. Together, the team will turn customer empathy and market intelligence into high-impact proposition improvements and rapid experimentation that accelerate growth across key international markets, starting with a strong focus on Germany and the Netherlands.

The Product Marketing team acts as the critical bridge between local market dynamics and core platform execution. Collectively, the team combines qualitative customer research with deep commercial analytics to evaluate competitor models, diagnose performance gaps across the end-to-end booking journey, and define high-value opportunities that scale effectively across borders.

Product Marketing sits within our Platform function, which builds the technology and shared capabilities that power the loveholidays experience. By creating scalable products, systems and tools, Platform helps the wider organisation move faster, work more independently and deliver better outcomes for customers.

Your day-to-day:

International customer and competitor expertise

• Build a deep understanding of customers in each international market: their needs, motivations, booking habits, expectations and barriers to choosing loveholidays. With a specific focus on Germany and the Netherlands.

• Get hands-on with customer research, feedback and the end-to-end holiday journey, building real empathy and bringing the international customer’s voice into decisions across the business.

• Understand competitor propositions and business models in detail. Experience their products, assess how well they meet local customer needs and identify where we need to close gaps or offer something more compelling.

• Share customer and competitor insight broadly, helping teams distinguish between needs shared across markets and differences that require a local approach.

Market performance and opportunities

• Understand performance by market, customer segment and stage of the journey, working with commercial and analytics teams to connect customer behaviour with conversion, repeat booking, customer satisfaction and commercial outcomes.

• Identify where our proposition and experience are strong or weak, combining performance data with customer and competitor evidence to understand why.

• Prioritise opportunities with clear recommendations on the customer problem, expected impact and how we will measure success.

Hands-on experimentation and improvement

• Propose and run tests with international commercial and platform teams, taking opportunities from an initial hypothesis through to execution, measurement and a decision on what happens next.

• Test changes to our proposition, messaging and customer experience, from how we explain our value to how customers search, book and manage their holiday.

• Use results to refine our approach, stop ideas that do not work and build evidence for wider investment in those that do.

A platform that scales internationally

• Translate international customer needs and market opportunities into clear proposition and experience requirements for product, design and engineering teams.

• Work with platform teams to influence priorities and shape solutions that address local needs while building capabilities we can reuse across markets.

• Identify where our platform limits international growth, including gaps in localisation, content, payment options, trust and the post-booking experience, and work with teams to test and address them.

• Bring evidence from current markets into future market planning, helping teams understand what can scale, what needs to adapt and what we should validate before launch.

Your skillset:

• You have significant experience in product marketing, proposition development, growth or a closely related discipline within a consumer-facing digital business, including work across international markets.

• You are a customer expert. You go beyond research decks, spend time understanding real behaviour and can explain how needs differ between markets and customer segments.

• You understand competition at the proposition level: why customers choose one provider over another, how different businesses deliver value and what that means for our own choices.

• You are confident working with data. You can interpret market and customer performance, ask the right questions and combine quantitative and qualitative evidence into a clear point of view.

• You have a track record of hands-on experimentation. You can turn an opportunity into a testable hypothesis, work with others to deliver it and use the results to decide what to do next.

• You know how to work with product, design and engineering teams, translating customer needs into clear problems and requirements and balancing local relevance with platform scalability.

• You communicate clearly and lead through influence. You build momentum across commercial and platform teams and challenge assumptions constructively.

• You are comfortable moving between setting direction and doing the work. You bring curiosity, sound judgement and personal ownership of results.

• Experience in B2C eCommerce is critical, travel experience is desirable

• Fluency in one or more European languages, especially German highly desirable

The interview journey:

• Intro with a member of the Talent Acquisition team - 30 mins

• Virtual 1st stage with Hiring Manager - 45 mins

• Final stage with key stakeholder/s including a task to present, in office - 2 hours
  

Perks of joining us:

• Company pension contributions at 5%

• Individualised training budget for you to learn on the job and level yourself up

• Discounted holidays for you, your family and friends

• 25 days of holidays per annum (plus 8 public holidays) increases by 1 day for every second year of service, up to a maximum 30 days per annum

• Ability to buy and sell annual leave

• Access to our electric vehicle salary sacrifice scheme

• Cycle to work scheme, season ticket loan and eye care vouchers

Our commitment to inclusion

At loveholidays, we focus on creating an inclusive environment where everyone can contribute, grow and succeed. We value the different perspectives, experiences and ideas each person brings, because they help us work better together, challenge our thinking and make stronger decisions.

As we continue to grow and evolve, we want everyone to feel supported and able to do their best work. We’re also committed to making our hiring process accessible, so please let our Talent Acquisition team know if you need any adjustments at any stage.