CRM & Lesaffre & Me Internship (6 months) Lesaffre
Acteur majeur de la fermentation pour la nutrition et la santé.
Stage
Marcq-en-Baroeul
Télétravail : non spécifié
Salaire : non spécifié
< 6 mois
Les compétences que l’on cherche
Community engagement
Communication
Gestion des changements
Gather
Relay
+1
Votre nouvelle entreprise
11000 collaborateurs
Pharmaceutique / Biotechnologique
Agroalimentaire / Nutrition animale
Âge moyen : 41
Créée en 1853
Chiffre d'affaires : 3 milliards
Acteur majeur mondial de la fermentation, Lesaffre cultive depuis plus de 170 ans le vivant en explorant et en révélant chaque jour le potentiel infini de la fermentation et des micro-organismes.
Nos 11 000 collaborateurs collaborent avec l’ensemble de nos parties prenantes afin de trouver des solutions aux besoins de nutrition, de santé et de respect de l’environnement.
Une mission nous guide dans nos actions au quotidien : entreprendre ensemble pour mieux nourrir et protéger la planète.
Vos missions au quotidien
Company Description
As a global key player in yeast and fermentation, Lesaffre designs, manufactures and markets innovative solutions for Food, Health and Biotechnology.
Family group born in northern France in 1853, now a multi-national and a multicultural company, Lesaffre is committed to working with confidence to better nourish and protect the planet.
In close collaboration with its clients and partners, Lesaffre employs 11 000 people in more than 60 countries.
Lesaffre achieves a turnover of 3 billion euros.
For over 170 years, Lesaffre and its various business units have been building strong international brand identities for their activities, products and services.
Job Description
Within the Marketing For Baking (M4B) team, you will have the opportunity to play a key role and contribute to two high-impact digital projects :
- Lesaffre & Me App – A mobile application designed for Lesaffre’s craft baker clients, offering loyalty programs, recipes, troubleshooting tools and more
- CRM Deployment and adoption – A tool that brings new levels of efficiency, collaboration, and customer-centricity for all subsidiaries.
Your missions :
. 1. Lesaffre & Me App (50%)
- User-Centric Development:
- Gather and synthesize functional requirements from regional Product Owners (POs) and end-users (bakers).
- Draft user stories and acceptance criteria for developers, ensuring alignment with business needs.
- Write and execute user acceptance tests (UAT) to validate new features.
- Content & Community:
- Develop engaging content (tutorials, newsletters, in-app messages) to highlight new features.
- Support community-building efforts (e.g., webinars, user feedback sessions) to foster app adoption.
2. CRM Deployment & Change management (50%)
- Change management & communication
- Create content (guides, FAQs, videos) to explain CRM benefits and workflows to subsidiaries
- Design communication campaigns (emails, intranet posts) to announce deployments and updates.
- Organize training sessions or workshops for key users (e.g., sales teams, customer service).
- Community Engagement:
- Animate communities of practice (e.g., CRM user groups, Q&A forums) to share tips and best practices.
- Collect user feedback and relay insights to the CRM team to improve adoption.
Ce que l’on cherche
- Excellent interpersonal skills, good listening and synthesis skills
- Good verbal and written communication skills in French and English
- Curiosity and proactivity
- Good sense of organization
- Strong interest for digital products
- Familiarity with content creation tools (Canva, Adobe suite, …)
Additional Information
Conditions :
- This internship is to start in January 2027 for a duration of 6 months.
The offices are located in Marcq-en-Baroeul (France) No remote.
Benefits of Joining Lesaffre:
- Gain a valuable experience in an international company focused on innovation and health,
- Contribute to a strategic project at the heart of our organization,
- Work in a stimulating and collaborative environment that encourages skill development,
- Benefit from strategic and functional guidance through the joint supervision of the Legal Operations and Innovation Manager and the Learning & Capabilities Specialist from Groupe Lesaffre.
At Lesaffre, diversity is a strength that enriches our culture and our teams. We are committed to offering you a work environment where you can thrive, regardless of your background, gender, age or abilities. We encourage all applications, as we believe that diverse perspectives strengthen our ability to innovate and meet the challenges of tomorrow.
