E-merchandising Manager La Bonne Brosse

La Bonne Brosse is a fast-growing French hairbrush and haircare accessories brand, sold across France and internationally (Europe, North America) with product flowing through three distinct logistics warehouses. Each market has its own consumption habits and expectations, which adds real complexity to product content and merchandising. You report directly to the Senior E-commerce Manager and are central to managing this complexity day to day.

Your Missions

Catalog Management & E-merchandising

• Optimize cross-sell to maximize conversion

• Create and maintain product listings across markets (content, attributes, SEO basics, translation)

• Manage discontinued products, archiving, and inventory checks

• Optimize e-merchandising: category structure, sorting rules, highlighting new arrivals, best-sellers and strategic products

Coordination with the Creative Team

• Coordinate with the Visual Digital Planner on final asset direction, and own the integration of validated assets into Shopify according to guidelines

• Flag any inconsistency spotted at integration stage to the Visual Digital Planner

Commercial Operations

• Set up seasonal and promotional campaigns onsite: homepages, top header, landing pages, adapted per market/language

• Collaborate with CRM and Customer Service to ensure commercial operations are properly created and coordinated end-to-end

KPI Tracking & Analysis

• Analyze the impact of merchandising actions (optimizations, highlights, cross-sell, pre-orders) and turn them into business recommendations

• Contribute to weekly and monthly reviews, with a focus on the categories and launches top trafic

• Track offer performance (rotation, over/under-performance), identify improvement levers and share insights

• Report on post-launch product performance, identifying traction by market, and share recommendations with the Digital Project Manager, who coordinates with supply on restocking and allocation

• Lunch vouchers (€10 per working day, 50% funded by LBB)

• Access to Wellpass, giving you access to a wide range of gyms and fitness studios across Paris

• 30% employee discount on La Bonne Brosse products