CRM & User Lifecycle Manager – Product Team (W/M/NB) KAROS
Public carpooling services for daily commutes in Europe.
CDI
Paris
Télétravail occasionnel
35K à 45K € par an
> 2 ans
Bac +5
Les compétences que l’on cherche
Souci du détail
Recherche utilisateurs
Few
Blocks
Votre nouvelle entreprise
90 collaborateurs
Application mobile
Mobilité
Économie collaborative
Âge moyen : 30
Créée en 2014
60%
40%
Founded in 2014, Karos is the European leader of carpooling for daily commutes. By changing at scale the way people commute, Karos is a major actor of the ecological transition.
The company now operates public carpooling services for more than 100 local authorities and 600 employers, with over 1.5 million users and rollouts across 6 European countries.
Since 2024, Karos is a mission-driven company (French “Société à mission”).
Our mission, written into our bylaws:
✨ We are creating a new way of carpooling that is desirable and efficient, wherever it is useful, in order to improve everyday life and accelerate the ecological transition. As a trusted partner of key players in the territories, we are fighting to make carpooling a new standard for everyday transport. ✨
Our impact is greatest where alternatives are lacking: daily commutes by private car.
It is on these trips — mainly home–work, peri-urban and rural — that we are committed, working with public and private stakeholders to change habits at scale.
Today, we are 100 team members, mainly based in France and Germany, and we are rapidly expanding across Europe (🇫🇷 🇩🇪 🇪🇸 🇨🇭 🇮🇹 🇳🇱).
Vos missions au quotidien
At Karos, our mission is to make short-distance carpooling a new form of public transport.
Helping users install lasting mobility habits is one of our strongest growth levers. We believe user engagement is not simply about sending messages—it’s about delivering the right experience to the right user at the right moment.
Over the last few years, we’ve built the foundations of a powerful lifecycle platform with Braze, event tracking and a clear lifecycle strategy. We’re now looking for someone who can turn these foundations into impactful user experiences.
As our CRM & User Lifecycle Manager, you will join the Product team and work closely with the User Engagement Product Manager. This is an individual-contributor role in which you will help design, build and continuously optimise the communication layer of the Karos user experience.
As part of the Product team at Karos, your responsibilities will include:
CRM and marketing automation: Build, launch and maintain automated journeys in Braze across push notifications, in-app messages, email and SMS. Thoroughly test user journeys before launch, monitor their execution and maintain a consistently high level of quality across our lifecycle platform.
Enablement & collaboration: Build & maintain ready-to-use documentation and good practices that make Product & Ops teams autonomous. Work closely with Product teams to make lifecycle communications part of the overall product experience.
Lifecycle journey optimisation: Analyse user behaviour and identify communication opportunities or friction points across onboarding, activation, repeat usage, retention and reactivation. Turn these insights into improved user journeys leveraging behavioural segments and personalised experiences. Leverage AI to increase your efficiency and experimentation to design, launch and analyse A/B tests covering content, timing, channel, audience and journey structure.
Performance analysis: Monitor activation, engagement and retention indicators, evaluate the impact of lifecycle initiatives and turn results into actionable recommendations.
🗺️ Location: Paris
Ce que l’on cherche
You have at least two years of hands-on experience in CRM, lifecycle marketing, marketing automation, retention or user engagement.
You have built automated user journeys with Braze or a comparable platform, leveraging a multi-channel approach, conditional logic, dynamic content and reusable content blocks.
You know how to use behavioural data to create relevant segments and personalised experiences.
You have practical experience designing and analysing A/B tests.
You are comfortable monitoring performance and turning data into concrete recommendations.
You are organised, autonomous and highly attentive to detail.
You enjoy taking ownership of a problem from initial analysis through execution and iteration.
You are user-focused and interested in understanding what helps people adopt a product or feature.
You have experience collaborating with Product, Design and Data teams - optional
You speak both French and English fluently.
Your pluses
You have experience collaborating with Product, Design and Data teams
Karos’ ambition motivates you, and you’re excited about helping millions of people adopt sustainable mobility. 💚🌍
Your benefits 🌱
Alan healthcare
Swile card with a Karos contribution of 60%
Access to the “Forfait à mobilité durable”
A very welcoming team and great offices in Paris accessible to persons with reduced mobility
Nos étapes de recrutement
An initial interview to get to know your aspirations
An technical interview with Peguy, the User Engagement Product Manager
A cross-team collaboration interview with another member of the Product & Tech team
A fit interview to get to know our team
♀️♂️Ladies, we know that many women do not apply if they do not have all the listed skills, so take the leap! Gentlemen, we are also looking forward to your applications.
❗️A formal cover letter is not required. If you apply, please do tell us about a lifecycle journey or user experience you enjoyed building or improving.
Chiffres clés
En bref
Année de création
2014
Nombre d'employés
90
Âge moyen
30
Genre
40%
60%
