Staff Product Designer Imprint

These days, all sorts of cards abound, from virtual cards to co-branded credit cards. Imprint aims to stand out in the increasingly crowded space by partnering with businesses to provide branded rewards cards for customers. While there has been an increase in the number of companies offering branded financial products to reduce costs, Imprint sees its card programs as offering a new platform for deepening customer relationships: less of the nastiness of credit and a much greater focus on rewards. The startup is focusing on refining its embedded finance solution to fulfil its vision of an Apple-pay like experience for merchants and consumers. Imprint will hope that its lightweight service, fit for smaller customers like hotel chains, will allow it to compete with the major venture-backed players in the space like Cardless, Apto and Alviere. And its $75M in venture capital raised in 2023 is going some way towards achieving these aims.