The role :
A 15-month temporary contract, starting in January.
Based in Paris 17th.
The CRM & Retail Project Manager Europe will be part of the D2C & Data Europe project team to be the main point of contact for the retail missions in Europe.
He/she will follow the implementation of retail projects with a CRM point of view and develop strategies across Europe with the objective of growing qualitative client recruitment and powerful and personalized loyalty scenarios in coordination with the Retail and CRM Managers.
This role will establish close relationships with local CRM and retail teams, IT, regional and international CRM teams and data representatives.
What you’ll do :
Coordinate and communicate about retail topics:
- Develop an in-depth understanding of market needs and priorities in order to implement and/or develop retail projects
- Coordinate with the retail project team and ensure prioritization of developments and respect of the timelines
- Lead regional communication to ensure stakeholders are well informed regarding priorities and roadmaps
- Follow up on retail technical integration projects with CRM tools
Deploy strategic retail projects with a CRM vision:
- Be the European business lead for projects related to retail solutions in coordination with the IT, international and local stakeholders
- Execute business testing and guarantee the quality of the delivery
- Proactively suggest improvements and action plans
- Work together with the CRM and e-commerce teams to enhance the omnichannel vision of our customers
Leverage retail projects
- Assist local retail teams to empower them in their day-to-day activities
- Collaborate with local teams to teach them how to make the best use of the data collected via retail tools to build a 360 ° communication and customer view
- Monitor customer and sales KPIs to make sure targets are met
- Be responsible for GDPR compliance on retail tools
- Organize the sharing of CRM and retail "best practices" at European level
- Support the adoption of retail tools in the markets via webinars, training and explanatory videos
The current CRM and retail infrastructure are the following:
- CRM databases: Stibo
- Campaign management tool: Adobe Campaign
- POS: Cegid Y2 / MPOS
- Clienteling app: C-link
- Booking tool & Live consultation : Booxi & Bambuser
- E-gift cards : SVS