il y a environ 1 mois

Digital Analytics Consultant H/F (Geneva) fifty-five

Conseil en data et technologie pour le marketing et la relation client.

Postuler

CDI

Geneva

Télétravail fréquent

Salaire : non spécifié

Bac +5

il y a environ 1 mois

Les compétences que l’on cherche

Souci du détail

Travail d'équipe

Sens des affaires

Actively

Votre nouvelle entreprise

300 collaborateurs

Digital Marketing / Data Marketing

Âge moyen : 31

Créée en 2010

56%

44%

Leur mission : accompagner les grandes marques dans l’exploitation de la data et de la technologie, au service du marketing et de la relation client.

Leur force vient de leur triple expertise : conseil, technologie, et savoir-faire opérationnel, qu’ils mettent au service des annonceurs pour répondre à des problématiques de stratégie et d’efficacité marketing en contexte cross-canal. Ils sont des pionniers du data marketing, parmi les premiers à avoir poussé les sujets data et analytics auprès des directions marketing dès 2010. Les équipes sont composées d’une grande diversité de profils à l’expertise pointue : consultants spécialisés en digital, ingénieurs, experts en tracking, en technologie publicitaire, en média ou encore e-commerce.

Aujourd’hui, ils sont plus de 300 fifty-fivers, présents sur 4 fuseaux horaires, avec des bureaux à Paris, Londres, Shanghai, New York, Hong Kong, Genève, Shenzhen et Taipei.

Ils travaillent avec plus de 90 marques, dont une dizaine de pureplayers, des grandes marques internationales et 40 % du CAC 40, parmi lesquelles : Renault, Blablacar, Le Slip Français, Richemont, Sarenza, AXA, Ferrero, Lacoste, BNP Paribas, Total.

Vos missions au quotidien

Within the consulting team based in Geneva, you will actively take part in delivering fifty-five’s data-led projects to multiple clients. Those projects will be driven by client objectives relating to data collection, customer acquisition, onsite conversion optimisation, media-mix optimisation and digital business consulting. During these projects, you will contribute to promoting a customer-centred vision of digital marketing, based on the systematic and methodical use of data to support decisions. You will work across multiple industries including luxury, FMCG, sport, and beauty.

You will report to a Local Executive Director and will work closely with Product, Engineering and Operations Teams based in Paris. As a data analyst and consultant, you will follow an action plan, issuing step-by-step the deliverables required for successful delivery of the project. You will guarantee the integrity of analytics data as well as its analysis and interpretation in working with your team and client.

You will be responsible for the content, the format and overall quality of the outputs delivered to the client and for monitoring their operational and technical implementation where required. Based on your good understanding of our projects and our clients’ needs, you will collaborate with all our teams to develop fifty-five’s offer, both in terms of marketing and in terms of technical and operational delivery.

Responsibilities

Deliver projects related to the monitoring of the client’s digital activity based on key performance indicators (reporting), to onsite conversion optimization through data analysis and webtesting, to online media buy optimization and CRM.
Analyse data and structure relevant information for the client’s benefit, in consistency with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)
Develop a sharp operational expertise on both conversion and online media-buy topics
Meet clients’ needs and pay strong attention to the quality of all deliverables
Occasional travel possible, within Switzerland or abroad (including Paris)

Ce que l’on cherche

Master’s degree (business, engineering) or equivalent diploma
Experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies
Working with web analytics tools
Knowledge of the main online acquisition channels: SEO, SEM and bidmanagement, display and programmatic, affiliates, email and social media

Skills and Interests

Fluent in French & English and excellent communication, oral and written
Strong analytical skills and knowledge of analysis, statistical software and data vizualization tool
Good business and market understanding
Client-facing skills
Good team spirit
Strong interest in new technologies and the digital industry

55 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion.