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Product Marketing Manager Elements Apps
CDI
Toulouse
Télétravail fréquent
Salaire : non spécifié
> 3 ans
Bac +5
Les compétences que l’on cherche
Aptitudes à motiver les autres
Sens des affaires
Communication
Création de contenu et marketing
semrush
+3
Votre nouvelle entreprise
37 collaborateurs
Specialised Engineering
Software
SaaS / Cloud Services
Âge moyen : 36
Créée en 2018
Chiffre d'affaires : 5,2 Millions €
Turnover : 11
Notre principal objectif est de créer des apps qui permettent à nos clients, dans le domaine de l’ITSM principalement, de casser les barrières de communication et de gagner du temps au quotidien en optimisant leur travail sur Jira et Confluence.
Grâce à :
Notre équipe de 37 personnes, basée entre Toulouse et Montréal, aux parcours aussi variés que complémentaires. Nous travaillons en remote-first, tout en encourageant des temps de connexion humaine pour nourrir la cohésion et l’énergie du collectif
Notre volonté de conserver notre modèle de “Small Giant” basé sur l’émulation et l’intelligence collective
Notre stratégie claire et définie intégrant un programme d’innovation ambitieux impliquant l’ensemble des collaborateurs motivés par le lancement de nouveaux produits
Aujourd’hui Elements c’est :
👥 3 500 clients - de la petite startup à la multinationale
🌎 Des clients répartis dans le monde entier (+100 pays)
⭐️ 7 Produits et de nombreux projets d’innovation en cours
Vos missions au quotidien
MISSIONS
Study the market to know the competitive environment and market characteristics, understand who the buyers are
Articulate value propositions for products and features in line with market demand, craft and maintain the product messaging framework
Partner with Product and Growth to ensure our apps value proposition meets customers demand and is framed in a way that differentiates from the competition
MAIN ACTIVITIES
Understand: Market & Buyers research
Conduct market research and competitive analysis to identify market trends and opportunities: trend, dynamics, regulation, estimation of the potential market (market sizing) and help detect business opportunities
In tandem with the Product Managers, build internal knowledge of the competition: direct, indirect and potential; identify opportunities and threats
Build buyer personas: top challenges, motivational levers, buying inhibitors, budget control, influence in the organization, media/comm preferences
Collaborate with Product teams to shape product roadmaps based on customer needs/feedbacks and market insights.
Shape: Product Positioning & Messaging
Craft compelling product messaging and positioning that resonates with target audiences: vision, mission, market, differentiators, promise
Own product pages on our website, marketplace listings and product sheets
Challenge & feed the roadmap with market insights
Collaborate with the Product team to support user onboarding: quick tour, how to, specific content and UX writing
Contribute to the pricing and business plan definition with the Product Managers: projected sales, pricing, perceived value
Roll-out: Go-to-market & Internal enablement
Develop and execute go-to-market strategies for new product launches and feature releases, ensuring alignment with business objectives: beta users recruitment, external communication, in-app messaging, emailings…
Partner with the Growth team to create campaigns that drive product awareness, engagement, and qualified leads.
Create & manage creation of content (blog posts, whitepapers, webinars, product videos) that communicates product value and engages users.
Enable the Partner & Growth team with effective product collateral, competitive insights, product demos, and value propositions, sales pitch, conference presentations, use-cases presentations, success stories…
Represent the company at industry events, webinars and conferences to showcase our solutions mainly abroad.
Coach & support internal teams on product strategy and communication
Closely monitor performance metrics: free trials, conversion, paid licence, MRR, New MRR, churn and contribute to improving these metrics.
TOOLS
Product Analytics platform
Market analysis tool (SEMrush…)
Hubspot , GA
Ce que l’on cherche
Education Level & Diploma
5 years degree in Digital Marketing/technical background with a marketing degree
Required Experience
Minimum 3 years experience in Product Marketing, or Marketing, in the SaaS/Tech world
Obsessed with understanding our customers’ issues and pain points, with a strong commercial sense
Able to grasp complex technical topics and translate them into unique customer benefits
Skills & attributes
At least 3 years of experience in B2B product marketing, ideally in SaaS or high-tech industries.
Proficiency in defining product marketing strategies, conducting market research, and leading go-to-market processes.
Excellent command of English (minimum C1 level); knowledge of Jira and Confluence is a plus.
Strong ability to create impactful marketing materials (presentations, sales arguments, demo videos).
Strategic and analytical mindset with a talent for identifying business opportunities and understanding market dynamics.
Natural leadership skills with the ability to align teams and lead discussions effectively.
Exceptional communication and listening skills, simplifying complex topics and tailoring messages to resonate with diverse audiences.
Adaptable and eager to continuously learn and acquire new skills through training opportunities
Avantages
Nos étapes de recrutement
Step 1 : 1st quick interview: 30-minute call with our Head of Marketing to validate profile and motivations
Step 2 : In-depth interview: 1:1 video to assess skills with our Head of Marketing
Step 3 : Practical case to prepare and present
Step 4 : Interview with an Excom member, this is the last step to validate your arrival at Elements!
Discover our apps, and follow us on LinkedIn, and Youtube
