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Product Marketing Manager | CDI Displayce

Plateforme DOOH pour des campagnes de communication extérieure impactantes.

CDI

Bordeaux

Télétravail fréquent

Salaire : non spécifié

il y a presque 2 ans

Les compétences que l’on cherche

Analyse concurrentielle

Aisance à l'oral

Suivi des performances

Stratégie marketing

Votre nouvelle entreprise

67 collaborateurs

Artificial Intelligence / Machine Learning

SaaS / Cloud Services

AdTech / MarTech

Âge moyen : 34

Créée en 2014

50%

Qui sommes nous ?

Displayce est une suite technologique spécialiste pionnière de l’Out-of-Home (communication extérieure), conçue pour répondre aux besoins des marques et des régies publicitaires à l’échelle mondiale.

Grâce à sa plateforme d’achat (Demand-Side Platform), Displayce connecte annonceurs et agences à plus de 2 000 000 mobiliers digitaux extérieurs dans 80 pays, leur offrant ainsi le plus vaste inventaire DOOH au monde et leur permettant de concevoir des campagnes de communication extérieure contextualisées, cookieless et impactantes. Sa plateforme data (Data Management Platform) permet de centraliser, modéliser et activer les données first et second party liées à l’inventaire OOH des régies, afin de concevoir des propositions de campagnes pertinentes et performantes pour les marques.

Fondée en 2014 à Bordeaux, Displayce est présent physiquement dans 8 pays (France, Espagne, Royaume-Uni, Belgique, Allemagne, Italie, Brésil et Emirats arabe unis). Depuis juillet 2022, JCDecaux a pris une participation majoritaire dans la structure.

Nos valeurs

🤝Team Spirit - S’écouter, se soutenir et grandir ensemble.

L’esprit d’équipe, c’est une solidarité active : on accueille les nouveaux avec soin, on célèbre les victoires et on reste soudés dans les défis. Ici, on écoute pour comprendre et on partage nos savoirs pour que l’intelligence collective nous rende plus forts.

🛡️Trust - Oser dire, savoir écouter et agir en toute transparence.

Chez Displayce, la confiance est le socle de notre collaboration. C’est la liberté d’exprimer ses idées, de poser ses limites et de transformer l’erreur en apprentissage. Nous privilégions une réelle transparence à tous les niveaux, en interne et en externe, car c’est la clé de nos relations durables.

💡Innovation - Oser, tester et apprendre en continu.

Innover, c’est oser tester de nouvelles méthodes et viser l’excellence sans peur de l’échec. Nous pensons “out of the box” pour transformer nos idées audacieuses en résultats concrets.

Vos missions au quotidien

The Role:

We are seeking a Product Marketing Manager with a strong understanding of programmatic advertising or DOOH to join our team. If you are passionate about driving product adoption and growth in a dynamic industry, this role is perfect for you.

Where and how can you work?

The offer is based at our headquarters, modern offices in a coworking space in the heart of the Chartrons district facing the Garonne in the centre of Bordeaux.

In addition, we support a hybrid working model, allowing up to two days of teleworking a week

What will be your impact?

As a Product Marketing Manager, your key responsibilities will include:

1. Product Marketing Strategy & Execution:

Develop and execute comprehensive product marketing strategies to drive awareness, demand, and adoption of Displayce’s programmatic DOOH solutions.
Collaborate closely with product, sales, and customer success teams to ensure alignment on product positioning and market fit.

2. Product Content & Positioning:

Craft compelling product messaging and value propositions that differentiate Displayce in the market and resonate with target audiences, including advertisers, agencies, and media owners.
Create high-impact marketing materials such as product battle cards & ratecards, website content, sales presentations, case studies, and training content.
Work closely with product teams to manage Help Desk content production, updates and architecture

3. Market Insights & Competitive Analysis:

Conduct ongoing market research and analysis to understand customer needs, industry trends, and competitive positioning within the programmatic and DOOH landscape.

4. Metrics & Reporting:

Define, track, and report on key performance indicators (KPIs) to measure the success of marketing strategies and campaigns.
Use data and customer feedback to iterate on strategies and make data-driven recommendations for continuous improvement.

Ce que l’on cherche

You will be a good fit if you have:

Minimum 3 years of experience in product marketing, with a focus on programmatic advertising, DOOH, or adtech
Strong understanding of the programmatic advertising ecosystem and/or digital out-of-home (DOOH) media.
Proven experience in creating successful go-to-market strategies and leading product launches.
Exceptional skills in product positioning, messaging, and storytelling.
Ability to work cross-functionally and collaborate with product, sales, and marketing teams.
Strong analytical skills with a data-driven approach to measuring success and optimizing performance.
Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.

What’s in it for you?

At Displayce, we focus on employee well-being and growth by providing a supportive, inclusive work environment and a comprehensive benefits package. We promote equity and flexibility, enabling team members to balance work and life effectively.

Here are some of the key benefits you’ll enjoy in this role:

Generous Leave Policy: 35 days of vacation annually, including 10 additional days based on tenure
Flexible Work Arrangements: Flexible working hours and the option to work remotely up to two days per weeks.
Professional and Social Engagement: Participate in regular team-building activities, workshops, and annual company seminars that enhance collaboration, innovation, and a strong company culture.
Soft mobility: Displayce provides an annual package of €300 for equipment and maintenance.

Avantages

Nos étapes de recrutement

Our hiring process:

We make hiring decisions based on your experience, skills, and passion. We celebrate all types of skills and backgrounds, so even if you don’t feel your skills entirely match what’s listed above, we still want to hear from you! All interviews are conducted both virtually and at our offices.

We propose a short (2 weeks) process in 4 steps: