Product Marketing Manager - Product Launches Agorapulse

🚀 Managing your social networks has never been so simple!

Who are we?

French leader in social media management, Agorapulse is deployed in 15 countries and supports +31,000 users worldwide.

So what are we doing exactly? We allow agencies, companies and marketers to manage their social networks in one spot while proving real impact to their marketing efforts and bottom line. Programming your content, editing statistical reports, calculating the ROI of the social media strategy and interacting with the audience and the team from a single platform for all social networks: Facebook, Twitter, Instagram, LinkedIn, YouTube, Google My Business, TikTok, Pinterest, Threads and soon Bluesky.

Some numbers

We now have more than 155 enthusiastic employees across the globe with our headquarters in Paris. Our semi-remote organization allows us to have employees all around the world. 🌎

What we can offer as Product Marketing Manager 🎯

We are looking for a strategic thinker with a doer mindset and a passion for product usage to join our PMM team as PMM, Product Launches. Your mission is to own the go-to-market strategy for all of the amazing features that our product teams release to help users maximize their social media performance.

In this role, you will have the opportunity to shape product launches, drive user adoption, and collaborate cross-functionally with product, sales, customer success, support, and marketing teams to fuel growth. You will report to the Lead PMM and join a team of 3:

• 1 PMM, Revenue Enablement
• 1 Product Education Specialist
• 1 Social Media Manager (because we eat our own dog food!)
  

Your responsibilities : 

As PMM, Product Launches, what is expected from you is to generate feature/product usage and business opportunities by planning and successfully executing feature/product launches. This includes (but is not limited to) the following duties:

• Defining launch plans according to the launch tier (working hand in hand with product managers, listening to sales and customer calls, researching and documenting what the competition offers)
• Empowering internal teams (delivering internal trainings, updating battle cards, creating one-pagers, updating internal decks)
• Ensuring resources are up to date (website, Help Center, Academy, video tutorials, blog)
• Delivering on promotional activities (release notes, in-app announcements, promo screens, and feature locks, webinar etc)
• Tracking and reporting on usage of newly released and launched features (in the first 30 to 90 days post-launch)
• Working with revenue teams (contributing to creating customer stories, identifying and reheating bottom of the funnel opportunities)

About you 🔍 

Must haves

• 3 years of relevant experience in Product Marketing
• Fluent French and English
• Strong product sense and business acumen
• Solid knowledge of B2B SaaS mechanisms
• Able to collaborate closely with product, marketing, sales, CS, and support teams
• Strong storytelling & copywriting skills (ability to articulate technical concepts to broad audiences in simple, compelling French and English)
• Excellent written and verbal communication skills

Nice to have

• Past Growth/Marketing or Product experience
• Fluency in Spanish and/or German
• Familiarity with social media management
• Familiarity with B2B sales
  

Why Join us 👀

• Enjoy a scale up environment with a great work-life balance ⚖️
• Evolve in a SaaS, B2B, Tech, and international context
• An exceptional working atmosphere (you can look at our Glassdoor 🙂)
• Collaborate with amazing colleagues and be part of an enthusiastic team
• 2 days of home office per week

The next steps 🤝

The aim is to give you the opportunity to get to know the future key members of your team as well as possible. Between each stage, you will always be accompanied by our Talent Acquisition team.

• Call with Capucine, Talent Acquisition Specialist (30 min)
• Interview with Esteban, Lead PMM (1h)
• Interview with Sébastien, VP Product (30 min)
• Interview with Emeric, CEO (40 min)
• 2 reference calls