We are hiring a Senior Growth Marketing Manager (Inbound) to join our Growth team.
You will report to the Inbound Growth Team Lead and you will work closely with two Content Marketing Managers.

In your everyday job as a Senior Growth Marketing Manager (Inbound), you will build engaging marketing campaigns, for all our products, to delight and engage new and existing customers.

Your role is to orchestrate short, mid and long-term tactics to generate new business opportunities and work on conversion on the French market.

MISSIONS:

Lead Generation

• You will be in charge of identifying and deploying lead acquisition tactics (mainly B2B), in coordination with the Product Marketing, Data, SEO, Product and Content teams

• You will be responsible for driving top/middle/bottom funnel lead nurturing via HubSpot

• You will collaborate with our Paid Acquisition Manager for setting up paid campaigns on Facebook, Google Ads and Linkedin

• You will oversee the email marketing strategy in collaboration with the customer marketing team and our content managers

• You will also contribute to the improvement of lead scoring and MQLs flow

B2B Website

• You will be in charge of the optimization of the B2B pages of the company’s website and landing pages

• In partnerships with other teams, you will participate in the conversion optimization process (AB testing, copywriting, UX, personalization, etc.)

Reporting and testing

• Devise and execute our A/B - testing roadmap

• Track progress on all marketing campaigns, report status, maintain schedules

• Monitor, analyze and report on inbound marketing impact on revenue with the help of the CRM manager

• Clearly communicate strategy, findings, and recommendations

You will work closely with:

• The business team to get feedbacks from the market

• The Product Marketing team during product launches to support them with your content.

• The Brand team to ensure Brand consistency

• And obviously everyone at Welcome to the Jungle !

At Welcome to the Jungle, we are all coming from (really) different backgrounds, that’s our main strength!

You could be a good fit if:

• You have +4 years of professional experience in Growth / Inbound teams, ideally within an HR or Tech environment

• HubSpot has no secret for you (or a similar software)

• You have good organizational and project-management skills, you are able to deal with ambiguity

• You have very strong analytical skills and you are data-driven

• You are creative and you are often looking for new marketing tactics

• You are fluent in French and English

Welcome to the Jungle aspires to promote a positive social impact. Its mission includes paying particularly close attention to fostering diversity, inclusion and equality within teams as well as within its community.

• 1st step : a first zoom discussion with Faustine, Talent Acquisition Manager - Phone Screen

• 2nd step: a zoom interview with Ellora, Inbound Growth Team Leader

• 3rd step: a zoom interview with Göze, Head of Growth

• 4th step: a zoom interview with Marion, Team Leader SDR outbound or Margot P, Team Leader Account Manager

• 5th step: a zoom interview with Faustine, Talent Acquisition Manager