Expert CRM Program Manager
Back Market
Back Market

Expert CRM Program Manager

  • 199, Rue Championnet, Paris, 75018
  • Indefinido 
    Teletrabajo a tiempo partial
    Formación: No especificado
    Experiencia: > 5 años

    ¡El puesto ya ha sido cubierto!

    Who are they?

    BackMarket is the number one European (and soon global) marketplace specializing in the sale of fully refurbished tech devices.

    Job description

    Back Market is the world’s leading refurbished electronics marketplace with a team of 700 people, powering operations in 17 countries (and counting!).

    Named one of the World's Most Innovative Companies by Fast Company in 2019 and again in 2021, our mission is simple: empowering people to consume tech sustainably by offering folks a high quality, accessible, and more eco-friendly alternative to buying new electronics. Why? Refurbished tech helps lower our collective environmental impact. We have indeed contributed to avoid the production of more than 1,000,000 tons of CO2e worldwide since our launch in 2014.

    Be part of an exciting and growing international adventure that will change the way the world consumes tech.

    This Expert CRM Program Manager role is pivotal within the marketing team organisation. This person is responsible for managing and growing the existing acquisition and loyalty programs and working closely with many stakeholders across the organisation (product, finance, brand, content, CRM, SEO, merchandising, media, local Head of Marketing etc…). The key attributes essential for this position are proficiency in project management, leadership and exceptional analytical abilities.


  • Manage existing CRM acquisition and loyalty programs (ex: student program, refer-a-friend)
  • - Define vision, goals and objectives of those programs

    - Design the global strategy to achieve those targets

    - Follow main metrics and manage budget of those programs

    - Manage the contractual relationship with our tools partner

    - Work together with the relevant teams to improve metrics of these programs

  • Develop new loyalty programs
  • - Define vision goals and objectives of a new loyalty program

    - Work hand-in-hand with stakeholders to launch this new program

  • Oversee marketing promo code strategy 
  • - Define and manage yearly budget

    - Provide  best practices recommendations to define incentive to marketing team


  • You have at least 5-6 years experience in digital marketing
  • English is a no brainer for you
  • You have outstanding project management skills. 
  • You are creative and have excellent written and verbal communication skills
  • You possess an innate ability to lead and inspire others to rally behind your ideas.
  • You control customer retention tactics
  • You have an entrepreneurial spirit, an open mind and a desire to surpass yourself
  • You like data and you have excellent analytical skills
  • It’s a plus if you’ve already used a CRM campaign management tool / ESPs
  • You are able to work independently, possess drive and initiative. At the same time, team spirit is essential for you.
  • You are curious about new trends and practices around customer loyalty

    - A meaningful job: you will help avoid thousands of tons of electronic waste and fight against planned obsolescence. It counts!

    - A meaningful company: we became a mission-driven company in January 2022.

    - Be part of a worldwide growing company based in Europe, the USA and Asia to face great challenges : you will have the freedom to innovate and adopt new ideas!

    - Work alongside passionate experts:  who will share their knowledge and help you develop and grow in your career. 

    - Grow your career: with a flexible career path and a dedicated Learning & Development team. Back Market will help you evolve with personalized internal trainings and external handpicked providers from day 1!

    - Leadership Academy by Back Market:“be a coach not a dictator” is at the core of this program ! We train and enable all our leaders to support their team towards achieving goals. Be a manager at Back Market is an unique experience we take by heart.

    - An attractive salary, equity and a host of benefits including : Lunch voucher, health insurance, relocation package, paid time off for activism in your community, parental benefits, flexible hours, etc…

    - Remote friendly company : up to 3 days of remote work per week!

    - One Loving Tribe: you will have the opportunity to work in a fast-paced, open-minded and friendly environment. 

    - Be part of one of our Employee Resource Groups createdaround shared identities, common backgrounds and/or special interests crafted to be a safe space and an expressive outlet. 

    - Several internal events: The Monday Brief (weekly)/ The Somehands (monthly)/ The All Hands (annual).

    - We’re here to SABOTAGE: It’s our mantra. It keeps us focused on what we aspire to be: a little bit sneaky, always smart, kinda frugal and constantly conspiring to create maximum impact.

    Back Market is an Equal Opportunity Employer which means we pledge to not discriminate against employees based on race, color, religion, sex, national origin, age, disability or genetic information.. If reasonable accommodations are needed for the interview process, please do not hesitate to discuss this with the Talent Acquisition Team.

    Back Market is helping to address one of the biggest challenges of our time: climate change. We take this so seriously that we were awarded status as a “Société à Mission”, or company with a social mission, by the French government. We know we can’t tackle a global problem without a globally representative team so we are committed to embedding diversity, equity and inclusion principles in every aspect of our organization. But more importantly, being One Loving & Free Spirited Tribe is in our DNA as it is one of the five foundational values of our company since we got started way back in 2014. We are committed to hiring and supporting diverse teams of people from all backgrounds, experiences, and perspectives. We know our lofty goals cannot be reached unless everyone has a seat at the table along with the resources and opportunity to grow.

    Back Market
    Back Market

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