English BtoB Content Writer / Saas Industry (H/F)
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Who are they?
A French software vendor headquartered in Lyon, with a subsidiary in the US, we are backed by leading European VCs. Our flagship product is a Content Delivery Platform that revolutionizes how technical documentation and product information is published and accessed for Customer Support and Field Maintenance activities. We sell our software solution to large corporations through a SaaS subscription model. Our clients are mostly international (North America, Europe, Middle East, and Asia), and we work with a strong ecosystem of partners and integrators.
As we are accelerating our growth, we are looking for a talented English BtoB Content Writer to contribute to our flagship product’s marketing strategy.
Position based in Lyon, Aix or full remote
A mission focused on content creation :
Reporting to the VP of Marketing and working closely with the Product, Customer Success, and Sales teams, you will take an active part in the design and execution of our Content Strategy. 80% of your mission will be to create the most valuable, actionable content for our target audiences (product & business topics).
Specifically, you will:
Gain and leverage extensive knowledge of our core business, the industries we serve and their demands
Create and proofread a variety of content pieces, from blog articles, guides and white papers to webinars, podcasts, and customer success stories
Collaborate with industry subject matter experts and partners to expand content creation
Participate in the brand strategy and messaging
Team up with the Product Marketing Manager in the organization and publishing of marketing content for our global markets
Support the development of marketing projects and campaigns to reinforce demand and generate leads
Ensure all content is optimized for SEO and aligned with our brand identity
Analyze content performance and come up with creative ideas to improve our existing content and find gaps in our content production
With a higher education in journalism, marketing, or business, you have at least 3 years of work experience in content creation with a focus on Tech and Business. Ideally, you have already gained experience in the B2B SaaS industry on an international level.
Your writing skills go beyond your ability to produce quality content; you have a real capability to conceptualize, synthesize and organize ideas in a punchy way.
Native or bilingual English level is mandatory. Conversational French is required.
Finally, you have a good knowledge of SEO and web traffic metrics, as well as social media engagement strategies and best practices.
By joining us, you will have the opportunity to :
Be part of a ‘tech’-oriented culture, with a warm and participatory atmosphere
Receive a competitive salary package (incl. best-in-class health insurance, luncheon vouchers,…)
Benefit from the latest in Apple’s equipment
Enjoy a flexible remote work policy
Access a customized training and personal development program
Receive a 50% refund of transport costs