Equativ
Past and future
Their story
Equativ empowers buyers and sellers to enhance their impact by providing vertically integrated tech for fuelling efficiency across each stage of the advertising process — while upholding robust consumer privacy and brand safety standards. Comprising an ad server, supply-side platform (SSP), and buyer tools - including a DSP and media services, our offering gives buyers and sellers the ability to harness the perfect blend of advanced engineering and expert support through our transparent marketplaces. Resolutely independent with roots in Europe, we place a strong emphasis on operating openly, fairly, and accountably. Our dedication to removing unnecessary convolution has created an environment where buyers and sellers have a scaled alternative to monopolistic giants. Furthermore, our dedication to adhering to ethical principles means we can deliver ads that drive value for all members of the ecosystem, including consumers. Equativ was initially founded in France in 2001 and is now headquartered in Paris and New York. We operate globally with a team of more than 600 in 16 offices.
2018
75% of revenue made outside France
2019
Acquisition of LiquidM
2021
Acquisition of DynAdmic
2022
Equativ Rebrand / Strategic investment in Nowtilus
Their vision
In an industry dominated by giants, we’ve always had our own game plan. Built from the ground up within a premium publisher, we’ve created something unique: a comprehensive, independent offering that harmonizes market dynamics for both advertisers and publishers, all while respecting the consumer.
As media continues to transform, we remain committed to innovation on behalf of rights owners, aggregators, and buyers of addressable inventory.
Our independence allows us to share knowledge and insights gained from working across markets and maintain the highest data privacy standards and brand safety.
We believe in transparency, fairness, rationalized markets, and efficiency.
Our founding principles :
Collaborative: We now operate at the center of a balanced equation combining our complementary skills and expertise to provide the marketplace with a comprehensive and expansive offering.
Independent: At the core of our brand is the desire to improve the adtech industry with our commitment to honesty, transparency, and respect for data privacy and brand safety. As always, we remain an independent alternative to monopolistic giants.
Innovative: Digital advertising is a powerful tool and we are committed to perfecting its efficacy and assuring its integrity.
Company values
1/BE BRAVE : Make things happen
How do we behave?
- Empower everyone
- Lead by trust & autonomy
- Promote ownership
- Strive for continuous improvement
2/BE THOUGHTFUL : Act with care & openness
How do we behave?
- Encourage work-life balance
- Promote DE&I
- Cultivate a friendly environment
- Operate with integrity & transparency
3/BE TOGETHER : Lead as One Team
How do we behave?
- Encourage collaboration
- Promote global programs
- Celebrate team successes
- Maximize cross-team collaboration
BE BRAVE
Make things happen
BE THOUGHTFUL
Act with care & openness
BE TOGETHER
Lead as One Team
Commitments and CSR
Our sustainability journey is structured around 3 pillars :
People :
- Ensure health and well-being at work
- Promote diversity, equity, and inclusion
- Encourage learning and skill development
Environment :
- Assessing our carbon footprint
- Limit the impact of our activity
- Recycle & reuse in our offices
Business Ethics :
- Improve worldwide industry Quality Standards and practices
- Adopt exemplary codes of conduct
- Advocate for data privacy
Actions
Here is a non-exclusive list of the actions we’ve taken to enforce the following 3 segments :
People :
- We pay attention to work-life balance through a hybrid model of work which provides flexible working conditions.
Environment :
- We measure our carbon footprint to better monitor our energy spending and environmental impact across all countries.
Business Ethics :
- We give users full control of their data sharing and we don’t process any personal data without their explicit consent.