Digital Marketing Manager

Skillup empowers HR teams to play a strategic role in talent engagement, development and retention. The application is uniquely focused on user experience to make HR processes useful & enjoyable.
Skillup designs for mid-sized companies a SaaS suite of best-of-breed HR modules : training, performance and skills.
Founded in 2016, Skillup has been adopted by tier-one organizations, including Intersport, Clarins, Verallia, BPI France or Renault Sport, with an unprecedent customer satisfaction: the solution is rated 4,8/5 by HR users.

Reporting to the CMO, your role is to design and implement a digital strategy that positively impacts business growth and enhances online reputation.

Paid Media

• Launch and manage Paid Social, SEM & 3rd parties campaigns
• Define when needed appropriate vendors for digital marketing activities and manage vendor relationships to ensure quality, timeliness and cost-effectiveness of deliverables
• Adopt a test and learn approach (new channels, new tactics…) and collaborate daily with the rest of the team to get the right assets
• Manage the budget related to digital spends

Website

• Develop an SEO optimization plan and collaborate with our content marketing manager to improve SEO and ranking
• Collaborate with our designer to improve web user experience and manage our website on a daily basis
• Create the relevant landing pages and web pages to support brand and lead generation

Analytics

• Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, SEMRush etc.)
• Go beyond lead generation with other indicators (pipe generated through digital tactics, website traffic etc.)
• Develop a strong relationship with our BDR team to provide them the best leads possible

• Successful experience in fast changing SaaS environment
• Previous experience in digital marketing preferable (even through internships)
• Process & data driven, eager to implement leadgen machine
• Passion for tech & growth, hands-on and creative
• Business english preferable (fluent a plus)
• Experience with Hubspot a plus

Benefits:

Flexible work (part time remote), great location in the start up area (cour des petites écuries), Swile, Alan and a great team spirit!

1️⃣ Echange de 30 min en visio avec Julie, notre Talent Acquisition Manager
2️⃣ Echange d’1 heure avec Hugues, un des cofondateurs de Skillup
3️⃣ Echange avec Selma, notre CMO