CRM Specialist France will handle the execution of the CRM campaigns together with the CRM specialists (France, Iberia). The CRM specialist will elaborate reports based on the results of the campaigns, benchmarks (both CRM and loyalty) and will support in the presentations of the CRM/Loyalty activities to other teams in the company. 

CAMPAIGN MANAGEMENT

• Support the planning, creation, and execution of CRM campaigns, using global templates or developing tailored initiatives for local activations, including dedicated campaigns for My Pandora, our loyalty program.
• Localize all campaign elements (copy, visuals, links, legal disclaimers, data) in line with global guidelines and local market needs.
• Prepare and review campaign proofs, implement feedback, and ensure final assets meet quality standards.
• Define audience targeting and segmentation strategies, build campaign scenarios, and oversee their execution.
• Collaborate closely with the E-commerce team to identify CRM and Loyalty opportunities and flag any bugs or technical issues that could impact user experience or conversion.

ANALYSIS, REPORTING AND OPTIMISATION

• Deliver performance reports based in our campaign’s activations, including dedicated reporting on the main KPIs of My Pandora, our loyalty program, on a weekly and monthly basis, as well as ad-hoc analyses and post-campaign reviews at both global and local levels.
• Identify actionable insights and recommendations to enhance campaign effectiveness.
• Coordinate testing initiatives with the global team: propose new ideas, monitor results, and share learnings.

COLLABORATION AND STRATEGIC SUPPORT

• Work closely with cross-functional teams to ensure CRM supports key business initiatives, including store events, e-commerce campaigns, and service launches.
• Manage creative briefing processes with the Go-to-Market team and asset follow-ups to ensure timely and effective campaign execution.
• Conduct regular CRM benchmarks and competitive analyses whenever relevant
• Prepare and present the campaign planning for France in internal meetings and support cross-team alignment.
• Act as the main point of contact for raising and tracking support tickets with Global teams for technical issues or specific needs on CRM-related requests at both local and global levels.

Profile description:

• Native French, fluent English
• 4+ years experience in CRM with B2C databases