Overview

Join our dynamic marketing team as a Growth Manager, where you’ll play a pivotal role in fueling our expansion in the U.S. 🇺🇸 and sustaining our market leadership in France 🇫🇷. Leverage your expertise in growth management to craft effective acquisition strategies, funnel optimization, and lead generation, all while working closely with our CMO.

Focus Areas

• Direct-to-Consumer Offers: Drive online subscriptions through self-service offers.

• Enterprise Solutions (Ausha PRO): Generate Marketing Qualified Leads (MQLs) for our Sales team to convert.

Target Audiences

• Individual podcasters/ Freelancers / Small B2Bs for direct online subscriptions.

• Enterprises (Big companies / Agencies & Studio / Public Organizations) for Ausha PRO offers.

Key Responsibilities:

• Grow our traffic to our marketing websiteausha.co

  • Optimize both semantic and technical SEO.

  • Brief and create new content to drive traffic

• Grow our number of Trials and Subscribers

  • Craft compelling landing pages.

  • CRO Management: Conduct tests and make continuous adjustments to achieve optimal Conversion Rate (CVR) at each stage of the funnel.

  • Paid Channel Management: Oversee Search Engine Advertising (SEA) and Social Media Advertising (SMA) campaigns, ensuring cost-effectiveness.

  • Oversee affiliate audiences.

• Grow our number of MQL

  • Execute cold mailing and CRM scraping.

  • Implement lead scoring and segmentation.

  • Forge strategic partnerships for new growth avenues.

• Data-Driven Strategy

  • Provide in-depth weekly and monthly reports to the CMO (beware she’s a data-junky)

  • Utilize data to challenge team and agency performance.

  • Coordinate market and sales reporting.

  • Update monthly the Mkg team Data studio

  • Develop and implement data-driven growth strategy (be creative and smart)

• Team Leadership

  • Lead a team comprising a Website Developer & Technical Marketing Stack Manager and a Lead Generation Manager.

  • Oversee freelancers and agencies as needed.

• Cross-Functional Collaboration

  • Work with Sales to refine lead qualification processes.

  • Partner with the Content team for SEO, Ads, and other resources.

  • Coordinate with Product for technical tool implementations.

Desired Profile

💼 Minimum 5 years of experience in Growth Marketing, preferably in a B2B tech (SaaS) environment.

🇺🇸 Native or at least Fluent in US-English and have worked for the US market

🤝 Strong cross-functional and team collaboration skills.

🎯 Exceptional ability to communicate effectively and persuasively with C-level executives, demonstrating a clear understanding of business objectives and strategies.

📡 A strong inclination towards technology, innovative tools/AI and an understanding of the latest market trends.

💜 Someone who shares our values.

Nice-to-have

🇫🇷 French speaker and readers could be appreciated

🎙️Have experienced Podcasting

Our Growth Marketing stack

(We need a Power user of tools indicated with a *)

Analytics: GA4* / Amplitude* / Hotjar

Reporting: Data Studio*

Email Marketing: Sendinblue (Brevo) / Intercom

Ads: Google Ads*/ Meta Ads / Linkedin Ads*

SEO: SEMrush*/ Google Search console*/ Yourtextguru /Screaming Frog

CMS: Wordpress (Elementor)

Automation: Zapier* / Make

Outbound: Lemlist / Waalaxy*

Revenue: Chartmogul /Chargebee

B2B Enrichment: Derrick / Apollo

Global organization stack: Slack/ Notion /Gsuite /ChatGPT4

• Resume Screening and Preliminary Call (30min)

• Skills and Motivations Interview (1h30) with our CMO

• Live Skill Test (2H)

• Digital Coffee with 2 team members

• Final Interview with CEO (1H)

Interviews can be conducted in both English and French.