Job Description

WHAT YOU WILL BE WORKING ON

Main challenge

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

Go-to-market strategy (New Game Launches) :​

• Define compelling marketing positioning and execute comprehensive launch plans for new games,including market analysis, USPs, target audience insights, pre-order, launch day, and ongoing livemarketing strategies.​
• Manage store publishing, collaborate with marketing teams (Community, PR, UA, Influencers, ASO), andcultivate strong relationships with licensors to ensure cohesive campaigns and synergistic opportunities.​

Live Game Marketing & Roadmap :

•  Identify key moments for live game activations, conceptualize and present innovative marketing campaigns, coordinate marketing experts to execute the annual roadmap, and maintainstrong licensor relationships for asset validation and collaboration.​​

Discount & Promotion Strategy : 

• Develop and manage the discount calendar across all platforms, set discountrates, leverage promotional tools, conduct A/B testing, and monitor sales performance to recommend optimizations.​

Market Intelligence & Trend Analysis: 

• Monitor industry trends in gaming and marketing, and analyze data toextract key insights for the game development team.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...