Consumer & Market Insights Specialist

Zmluva na dobu neurčitú
Paris
Plat: Neuvedené
Žiadna práca na diaľku
skúsenosti: > 3 roky

Gameloft
Gameloft

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Popis pracovnej ponuky

Integrated in the Consumer & Market Insights team, you will help different Gameloft departments across the world acquire a better understanding of mobile gamer’s traits so that we can build products and design experiences better serving their needs and expectations. As such your day-to-day activities vary and you will deliver recommendations based on your knowledge and findings to a large array of internal specialists: game creation teams, editorial team, product & brand marketing, licensing, business development, community management, etc.

Your everyday missions will include:

  • Liaise with internal departments to gather their research needs and provide appropriate qualitative / quantitative research solutions
  • Translate business needs into research plans and develop questionnaires that meet the objectives of the study
  • Conduct market analysis for any upcoming games, using data analytics tools
  • Manage a project from A to Z with the support of internal and external toolsets
  • Develop analysis and reporting plans
  • Develop new tools, methodologies, or standards to reflect consumer changes
  • Analyse data from multiple sources, and provide recommendations tailored to different departments and levels
  • Write clear, inspiring and actionable insight stories for stakeholders using data support
  • Stay up to date with developments in the mobile and PC/console game industry and beyond with particular attention to trends, social media, consumer behaviour and data/analytics
  • Champion consumer research across the company and foster a culture of decision making based on consumer needs
  • Projects will vary from in-game surveys, trend reports and competitor analysis to more high-level topics of investigating a particular audience and or enriching the data on player segments.

Preferované skúsenosti

  • 3+ years of successful experience with quantitative/qualitative research methods and techniques & strong analytical skills. These can vary from segmentation, concept testing, AB testing, focus groups, online diaries etc
  • Background from a market research agency or in a mobile/video game company. Applicants welcome from other Consumer Insight backgrounds
  • Passion for gaming across a variety of platforms (mobile, console, PC, esports etc.) from hardcore gamer’s titles to casual social games is a plus
  • Strong project management skills and adhering to deadlines
  • Proactive and solution-oriented individual
  • Interest in interpreting numbers and other data, ability to translate those into actionable results and insights for teams
  • Adaptable to the needs of different teams
  • Ability to communicate complicated concepts simply, and work collaboratively with a variety of stakeholders
  • Completely fluent in English both oral and written

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