Deezer is seeking an entrepreneurial and results-driven General Manager LATAM, based in São Paulo, to lead its operations across Latin America. This strategic and pivotal role includes full ownership of P&L, driving growth across both B2B and B2C channels, leading local teams (20+ people), and amplifying Deezer’s footprint through high-impact partnerships, especially with telcos, retailers, and entertainment brands. The successful candidate will be a key spokesperson for Deezer in the region and drive brand leadership in a highly competitive and culturally diverse market.

Key Responsibilities

• Define and implement a growth strategy for Latin America in alignment with Deezer's global objective;
• Own and drive local P&L performance, including revenue (subs, ads, partnerships) and market share;
• Lead a high performance focused business development team with ambitious goals and consistently high quota attainment throughout the sales organization;
• Lead a 20+ people cross-functional local team (marketing, content, commercial, product), fostering alignment with global teams;
• Develop and scale strategic partnerships with telcos, banks, media groups, and retail partners;
• Drive  localized marketing & content initiatives to drive user acquisition, engagement and brand awareness, leveraging partner distribution channels
• Drive overall sales and business development leadership and vision for LATAM and communicate clear and actionable strategic priorities and unite the team and the broader corporate organization in supporting and achieving them;
• Collaborate closely with central functions (adsales, marketing, content, tech, finance, HR) to localize and execute plans efficiently;
• Leverage data and market insights to monitor performance, adapt strategies, and capture growth opportunities;
• Be a thought leader and challenger in the market, anticipating trends and identifying white space opportunities.

• 15+ years of senior leadership experience in commercial or general management roles across LATAM, ideally within the media / entertainment industry;

• Deep understanding of subscription-based businesses (B2C and/ or B2B), entertainment/media ecosystems;

• Strong understanding of brand strategy, digital acquisition and lifecycle marketing and funnel optimisation.

• Proven track record of driving P&L success, business development, and complex partnership negotiations;

• Demonstrated ability to lead cross-functional and multicultural teams in high-growth environments;

• Data-driven, result-oriented, and comfortable owning ambitious KPIs;

• Collaborative leadership style with experience working in matrix/global environments.

• Strong strategic thinker with sharp execution skills and operational rigor;

• Facilitate and foster a diverse team culture based on overall high standards. Drive accountability through the team while building foundations for sustained and predictable results.

• Excellent communicator in English & Portuguese, Spanish considered a plus;

• Willingness to travel regionally and internationally.

• Familiarity with the music & entertainment industry a nice to have. 

Key Success Metrics (KPIs)

• Local revenue and P&L across B2B and B2C segments

• Subscriber growth, ARPU, ad revenue, % market share…

• Performance and revenue with existing strategic partners in the region 

• Brand awareness, marketing & AR activations

• Volume and impact of new partnerships signed

• Team engagement and performance indicators

Why Join Deezer

This is a unique opportunity to lead one of the world’s most culturally rich and dynamic markets in the music streaming industry. If you're a builder, connector, and growth leader who’s passionate about music, tech, and LATAM – we want to meet you.