Job description

As France and Benelux Marketing Manager, you report to the CMO and are a key member of the La Vie leadership Team.

You will be part of the Marketing Leadership Team together with the UK Marketing Manager, the Head of Product, and the La Vie Studio creative team.

You will peer in with the French sales team (retail and food service) and the Export sales team for Belgium & Holland, as well as with your local distributor in the Netherlands.

You will manage a team of 5 persons and a trainee.

In France:

- Growth Senior Brand Manager

- Growth Junior Brand Manager

- Social Media Manager

- Junior Community Manager

- Trainee

In Benelux:

- Benelux Marketing Manager

PURPOSE OF THE ROLE

The purpose of the Country market leader is to ensure brand awareness, brand fame on the long-term equity platforms defined together with the CMO, and the very fast growth of the brand equity and the brand sales in the given geography.

The Marketing Leader will define the marketing strategy, the local activation plan, and the use of resources, in line with the global marketing strategy and brand guidelines to deliver the mission goals, the business goals, and the brand goals.

RESPONSIBILITIES

1. Build the marketing plans to deliver the equity and business objectives: define touchpoints, allocate resources, track KPIs, and measure success.

2. Lead the local activation of the social media strategy, lead and inspire social media agencies (external then internal), to develop the largest and most engaged online community in the meat analog in his or her geography.

3. Lead the local trade marketing plans and execution in retail and in foodservice (physical and digital), in close collaboration with the sales local team, to reach velocities and fame in both channels.

4. Manage and develop a direct team of talented La Vie lovers

5. Ensure the successful launch of innovation in the markets

6. Nourish the global team (CMO, Innovation, Studio) with local consumer, client, and business insights to make sure the right brand and innovation content are developed for your markets.

Tomorrow’s responsibilities (Head of Locals): The position could evolve in the long term as Head of Locals, being in charge of the brand activations in all the European countries

• Creative first mindset and team culture

• Excellence in execution

• Team and partner management

• Consumer and Market insight and analysis

• Brief teams and agencies (Advertising, Media, PR) to deliver iconic creativity

• Build marketing strategies and yearly plans to build fast awareness and fame

• Media planning online and offline, and KPIs

• Excellent communication and negotiation skills

• Self-motivated, results-oriented, and able to thrive in a fast-paced startup environment

• Willingness to travel within Europe as needed

Recruitment process

You will have a first video call with HR, a second interview with your manager Romain, and a business case to complete and present!

You were kicking ass in those rounds AND your former N+1s reconfirmed us what a catch you are? AWESOME! 😃 → Welcome to the final round in our office with some bacon tasting and a meetup with our founders!

What makes La Vie unique?

🌱 Impact: We exist to put a happy end to animal-intensive farming. Waking up every day to save pigs and tons of CO2 is pretty darn cool.

🚀 Unique adventure: Our vision is to become by 2040 the largest pork brand on Earth… Without hurting a fly! We’ll achieve this vision and tackle all the challenges on the way in what will surely be your craziest professional experience.

💙 People: Everyone at La Vie is passionate, smart, and good-vibe. It’s pretty unique to feel you are only surrounded by people who truly care.

🌎 International environment: English-speaking and various nationalities.

👩🏻‍🔬 R&D + Innovation: expect to learn a lot and eat a lot of samples!

🤩 Trust: respect and transparency from everyone.

💡Opportunities to learn and Grow: training, learning lunch, regular Q&A sessions with our leadership, honest discussions about our company KPIs, monthly feedback sessions

♡ Values that brings us together : #Exemplary #Ambition #Together #Sunny

🥳 Weekly afterwork drinks with the team

🏃 A healthy mind in a healthy body: Team Participation in sports events!

BENEFITS

💰 A fair & competitive salary package with equity 🥼 Benefiz insurance 🚲 50% Navigo OR the equivalent in green mobility 🏝 Holidays: RTT in addition to the legal 25 days for long term contract CDI 🍌 🍎 🍇 🍊 Healthy snacks 👨🏻‍💻 IT tools of your choice from BackMarket 🥗 Pocket-friendly veggie lunch by Foodles!

La Vie is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

If you are passionate about plant-based innovation, have a successful sales track record in the food manufacturing sector, and are ready to make a significant impact in the European market, we invite you to apply for this exciting opportunity at La Vie.