About the job

At Sanofi Consumer Healthcare, we have one shared mission – we work passionately, every day, to ‘serve healthier, fuller lives’ now and for the generations to come.

In order to do so, we strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view.

Everything we do is centered around people’s interests – our consumers, our customers, healthcare professionals, and our employees – across the world.

We are building loved brands that serve 1bn consumers worldwide, through our key platforms: Allergy, Physical & Mental Wellness, Pain, Digestive Wellness and Cough, Cold & Flu.

We aspire to become the best Fast Moving Consumer Health (FMCH) company In & For the world and we aim to build a work environment where people can thrive, grow, enjoy and be at their best.

Main responsibilities

•Develop overall Global Shopper Marketing Strategy x channel/format and shopper toolkits with clear branding guidelines and messages and key POS materials per channel type.

•Work closely with marketing, the commercial team and insights team to ensure that the shopper insights are translated to robust strategies and tactics linked to specific metrics.

•Create or customize programs with the key zones that help drive traffic, loyalty, conversion and basket size.

•Develop and defines the material needed by the zones in order to increase brand awareness and educate customers on our products.

•Define, together with key zones: optimal range, assortment, shelf and placement per channel type and guarantee implementation.

•Define global price strategy and guarantee implementation in key markets.

•Converting brand strategy into fact-based compelling selling trade stories that enable the successful sell-in of shopper marketing programs to customers.

•Bring external thought to the team about best practices in shopper/trade marketing and share learnings and recommendations across geographies.

•Coordinate Shopper Insight Studies with Insights teams.

•Design POS materials that can contribute with our sustainability pledge.

•Partner with Revenue Growth Management to understand Gross to Net spend in order to propose right mix of activities for the brand (eg. Pack/Price Architecture, Promotional Strategy, Channel Mix, etc.).

•Maximize the effectiveness of trade investments through a rigorous ROI and post program analysis process.

•Understand the business model of key customers and support the design of tailored plans to maximize opportunity in the key zones.

•Partner with key zones to drive the annual calendar of brand activation to support the overall strategy.

•Conceptualization of impactful in-store campaigns in collaboration with key zones.

About you

Education

Experience

Specialized knowledge/others

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.