Inside the CRM team, directly reporting to the Lead CRM, you will be immersed in a pole that is key to ManoMano’s growth: you work in collaboration with data engineering team and growth hackers, and you will have different interactions with others team (customer service, product, brand, sourcing, IT…)

Your main objectives are **to dynamise the relationship between ManoMano and each customer through design concept & manage and optimize interactions (Email, SMS)”

Your missions:

• CRM operational referrer:
  Operational Planning, trigger, optimisations

• Project manager:
  Develop new channels
  Referral and loyalty project

• Email Marketing
  Manage emailing campaign : Schedule, Manage content in collaboration with sourcing and communication team
  A/B tests Management : hypothesis, test and analyze
  Data Exploration to optimize email segmentation in collaboration with data team

• Customer Retention :
  “Right message at the right moment” : Define and implement different email automation.
  Loyalty : Help to define the loyalty strategy.

• Strategy and analysis :
  Manage customer databases (check the database health)
  Contribute to build customer life cycle
  Lead nurturing : Activation strategy (Multi channel : Display, Social Network, Email, sms…)

• Bac + 5 graduated from a Great Business School / Engineering School / other (or equivalent university education)
• Minimum 5 years of experience on a similar job (already used Selligent or equivalent)
• Creative / Innovative
• Good digital culture
• 100% customer oriented (or prefer customer centric)
• Data Driven
• Autonomous and adaptable (able to work in a constantly changing environment)
• Curious (with) a strong desire to learn
• Team spirit and excellent interpersonal skills
• Appetence DIY / Gardening by position
• Leader, able to lead a team and carry ambitious projects
• Knowledge of Selligent will be a plus