Key Responsibilities:

Lead Gen:

• Qualify and prioritize leads to ensure effective targeting and engagement.

• Manage the CRM system to identify leads and opportunities, and guide contacts through the marketing funnel using all relevant communication channels (calls, emails, social media, etc.).

• Monitor the market to detect new business opportunities and stay informed about industry trends.

• Listen to the market to understand customer needs and anticipate demands.

• Set up and track key performance indicators (KPIs) to evaluate and optimize outreach and conversion efforts.

Event and branding/ communication:

• Develop a communication plan to promote the events and measure the impact.

• Manage the organization and promotion of the different events.

• Social Media management

• You own a bachelor’s degree in Marketing, Business or related field.

• You have a minimum of 2 years of experience in B2B marketing.

• You value the strong collaboration with cross-functional teams.

• You have excellent communication skills in both English and French, written and spoken.

• You have a creative mindset, with a drive to explore innovative channels and approaches.

• You have strong analytical abilities, with a focus on identifying signals and metrics that can be translated into actionable KPIs.