Key Responsabilities:

Main Objective:

• Develop and Manage Product Marketing and Retention Strategies

• Own and Execute bonuses, CRM and Loyalty programs tactics, execution and Roadmap.

Responsibilities:

• Drive revenue growth efficiently through the affiliate channel by ensuring strong support and clear communication with all affiliates and partners.

• Actively engage with new affiliates to bring in fresh traffic sources and guide them through every aspect of the program.

• Keep a close eye on affiliate performance, measuring key metrics like CR, Inst2Reg, Reg2Dep, Click2Reg, and Click2DEP.

• Analyze competitor activity, assessing their top markets, bids, and traffic sources.

• Lead affiliate partner recruitment and develop strategic marketing campaigns, planning and rolling out the annual affiliate calendar.

• Organize monthly promotions and communications for affiliate marketers, managing multiple campaigns across diverse client segments.

• Contribute to product development and UX initiatives using a test-and-learn approach, launching new campaign ideas, incentives, and bonus offers.

Conditions :

Contract length : 4/6 months

Work location : Remote

Starting date : ASAP

Role name : Affiliate Manager

• Proven experience in affiliate marketing within the iGaming industry in Africa.

• Strong analytical skills with expertise in performance tracking and the use of reporting tools.

• Excellent communication and collaboration skills for effective partner engagement.

• Thorough knowledge of industry regulations and responsible gaming practices.

• Exceptional project management abilities with strong attention to detail.

• Fluency in both English and French.

• one-hour video conference with the head of marketing

• usecase