SEO

• Developing and implementing SEO strategy: setting clear goals, analyzing target audience and competitors, identifying relevant keywords, and building a search engine friendly architecture.

• On-page optimization: optimizing website content and tags, ensuring proper keyword usage, creating engaging content, and addressing tech. aspects like speed, mobile optimization, and URL structure.

• Off-page optimization: Building high-quality backlinks, engaging in content marketing, utilizing social media, and fostering partnerships with relevant directories, influencers and industry experts.

Content marketing

• General content and blog : create and promote high-quality, engaging content that attracts the target audience and encourages sharing, ultimately driving organic traffic.

• Email marketing: Developing and managing email campaigns to nurture leads, engage with prospects, and drive traffic back to the website or landing pages.

• Social media marketing: Leveraging social media platforms to engage with the target audience, promote content, and drive referral traffic to the website.

• Conversion rate optimization : ensuring that the user experience is smooth and that visitors are guided towards taking desired actions, such as submitting a contact form or signing up for a demo.

Analytics and reporting : Setup dashboards (Datastudio) for tracking, analyzing, and reporting on KPIs to measure the effectiveness of traffic acquisition efforts and continuously optimize campaigns for better results.

SEA (bonus) : Pairing with the SEA team to optimize paid on platforms (Google Ads, Linkedin, Capterra..)

Technical skills

• Content Marketing: Experience in content strategy development, creation, and promotion

• SEO: Great experience with on-page and off-page optimization techniques, keyword research, and understanding of how search algorithms work.

• Bonus : Basic HTML/CSS: basic web design principles and ability to make minor adjustments.

Analytical Skills: Proficiency in tracking, measuring, interpreting on key performance indicators (KPIs) with tools like Google Data Studio. Ability to interpret data, identify bias, to trends, patterns, and insights.

Soft Skills

• Communication: Strong written and verbal communication skills to effectively convey ideas

• Problem Solving: Capacity to identify issues, possible solutions, and implement effective strategies.

• Time Management: Ability to prioritize tasks, manage multiple projects, and meet deadlines.

• Creativity and Innovation: Aptitude for developing unique strategies and tactics to attract and engage while staying within budget constraints.

• Curiosity / Adaptability : Stay informed about algorithm updates, trends, and best practices

• Languages: Perfect working skills in English and French.