As Marketing Leader, you must build a smart, forward thinking marketing team in India & should be able to craft very complex, long-running, innovative, multi territory creative campaigns.

This role will be responsible for leading music marketing for Tamil, Malayalam & Telegu music markets.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for artists, albums, and label initiatives.
• Collaborate with artists, management, and internal teams to understand project goals and objectives.
• Plan and execute campaigns across digital, social media, email, and traditional channels.
• Manage marketing budgets, track expenses, and ensure ROI.
• Analyze market trends, consumer behavior, and industry developments to inform marketing decisions.
• Lead and manage the marketing team, providing guidance and support.
• Foster relationships with promoters, publicists, and other industry professionals.
• Develop and maintain strong connections with streaming platforms, social media, and media outlets.
• Oversee creation of marketing materials (videos, images, press releases).
• Monitor and report campaign results, adjusting strategies accordingly.

What will success look like:

• Accomplishes marketing and sales human resource objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, and counselling employees; communicating job expectations; planning, monitoring, appraising, and reviewing compensation actions; enforcing policies and procedures.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs.
• Identifies marketing opportunities by identifying consumer requirements, defining market, competitor’s share, and competitor’s strengths and weaknesses.
• Protects the organization’s value by keeping information confidential.

Skills Required:

• 8+ years of marketing experience in the music industry (record label, artist management, or related field).
• Proven track record of successful marketing campaigns.
• Strong understanding of digital marketing, social media, and data analysis.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment, prioritizing multiple projects.
• Strong network within the music industry.
• Familiarity with music industry analytics tools (e.g., SoundScan, Chartmetric)
• Verbal and Written communication in English, Tamil, Malayalam and Telegu preferred.

Apply: Interested applicants can email their resumes at chandani.veera@believe.com or reach out to us at +91 9987373636.

Benefits @Believe: 

#Flexibility – Just punch in leaves, not intime and out time 

#Office perks – a game of foosball, table tennis to bat the afternoon lacklustre, free event pass for exclusive and limited shows, music subscription, etc 

#Wellbeing – Caring by EUTELMED, professionals are at your disposal for advice and support, in your own language and culture 

#Transperancy – engaged in secondary activity just disclose it to us 

#Sustainability – You can be a part of CSR program, represent yourself as a #shaper and contribute to a better future. 

Disclaimer:

Believe strongly promotes equal treatment regardless of race, ethnicity, nationality, gender, sexual orientation, socio-economic status, age, marital or civil partner status, pregnancy or maternity, physical abilities, religious beliefs, political beliefs, or other ideologies.

• Bachelor's or Master's degree in Marketing, Communications, or related field.