Your role

Reporting to the Head of Growth and working closely with Sales and Product, you will be responsible for generating qualified demand across our markets and products, from awareness to revenue.

This is a hands-on, strategic role where you’ll build, test, optimize and scale growth levers in a fast-evolving environment.

Key missions

🔥 Demand Generation & Paid Acquisition

• Own and optimise lead generation campaigns across paid channels (strong focus on LinkedIn Ads, but not only)

• Reduce dependency on LinkedIn by testing and scaling new channels (Google, Paid Social, Outbound, partnerships…)

• Manage budget, performance and ROI across markets

⚙️ Conversion & Funnel Optimisation (CRO)

• Design and optimise conversion journeys for our different offers

• Run A/B tests on landing pages, forms and messaging

• Improve lead quality and MQL → SQL conversion rates, working closely with SDRs

🔁 Lead Lifecycle & Nurturing

• Contribute to the evolution of our sales-led and product-led funnels

• Build and optimize nurturing scenarios (Pardot / Salesforce)

• Align marketing and sales on lead scoring, handover and feedback loops

📊 Performance & Analytics

• Build dashboards and monitor performance (CAC, CPL, pipeline, revenue impact)

• Turn data into insights and recommendations

• Drive a test-and-learn growth culture

🧠 Content & Growth Experiments

• Drive content production for a full-funnel strategy (with internal & external contributors)

• Use AI tools to scale content creation and personalisation

• Experiment with Product-Led Growth approaches in collaboration with Product

Key challenges ahead

• 🌍 International scaling: 4 markets, multiple personas, multiple products —> We want to accelerate especially in the DACH region

• 🚀 Mid-market scaling: widen the funnel to tier-2 companies → Traction on big corporates to be replicated on lower tier size to increase client volume

• 🧩 Support the go-to-market of new live training offers (consultative selling)

• 🤖 Leverage AI tools to scale content creation and product personalization, increasing velocity and efficiency across products

• 📈 Transition towards more product-led growth where relevant

• Experience: 3+ years in Growth Marketing / Demand Gen / Paid Acquisition in B2B (scale-up, SaaS or from an ESG company)

• B2B savvy: comfortable working with CRM & marketing automation tools (Salesforce or Hubspot)

• Builder mindset: you enjoy structuring things from scratch and experimenting

• Content-driven: you believe content is a growth lever, not a support function

• Autonomous & proactive: you thrive in a horizontal, fast-moving organization

• Curious & engaged: strong interest in climate, sustainability, or systemic transformation

Recruitment process

1. Intro call with Head of Growth

2. Interview with HR

3. Take-home case study (≈1h30)

4. Skill-based interviews with 3 team members