Strategy & Campaign Planning

• Evaluate, plan, and refine product launch and campaign proposals from B2B and licensing partners, securing internal alignment, resources, and budget.

• Act as a brand guardian, ensuring all regional marketing and communication activities strictly adhere to Devialet’s core values, brand territory, and global guidelines.

Event & Project Management

• Lead the design and execution of partner-led events, including product launches, pop-up stores, and trade show booths.

• Serve as a frontline brand ambassador, representing Devialet at key industry networking and presentation opportunities.

• Collaborate closely with internal stakeholders (especially the global Licensing team) and upper management to ensure seamless project delivery.

Content, PR & Asset Management

• Develop, localize, and review marketing assets (copy, imagery, video) to promote Devialet audio on licensee products, ensuring Paris HQ validation.

• Partner with internal teams to drive social media engagement around licensee product launches across Chinese platforms (RED, WeChat, Weibo, Douyin) and global channels (LinkedIn, Instagram).

• Curate materials from licensees to prominently feature their Devialet-integrated products across our internal marketing channels.

• Manage press materials, monitor regional media coverage, and generate comprehensive reports on licensed products. Pitch products to industry media for reviews, testing, and dedicated coverage.

Marketing Operations

• Identify and adapt the most effective day-to-day marketing collateral (digital ads, leaflets, social posts, trade marketing tools).

• Manage regional marketing budgets and speaker inventory efficiently to maximize ROI.

• Oversee vendor relationships to optimize resources under the guidance of the APAC Supervisor and Paris Central team.

• Provide regular, detailed performance reports to regional leadership and global HQ.

• Experience: 3+ years of proven experience in marketing and communications, specifically encompassing event management and content creation within Mainland China.

• Industry Background: Prior experience in the luxury, premium consumer tech, or high-end lifestyle sectors is highly advantageous.

• Global Mindset: International exposure or background is strongly preferred, alongside a deep sensitivity to premium brand positioning.

• Languages: Full bilingual proficiency in English and Mandarin Chinese (both written and spoken) is required.

Skills & Attributes

• Solid business acumen with excellent interpersonal and communication skills to build trust with partners, clients, and global teams.

• A highly creative, proactive, and “hands-on” approach to problem-solving.

• Ability to thrive in a fast-paced environment with an entrepreneurial, team-oriented mindset.

• Willingness to travel regionally as required by business needs.