As Head of Online Revenue (Self-Serve), you own the end-to-end self-serve P&L. You lead a business line, not a headcount, orchestrating experts across Product, SEO, CRM, Paid Acquisition, Data, and CX to turn self-serve into a predictable, scalable revenue channel worldwide.

YOUR RESPONSIBILITIES

Scale Online Growth

• Own acquisition performance across all digital channels (SEO, paid, partnerships, experiments)

• Drive traffic and demand on wooclap.com, wooflash.com, and related touchpoints

Optimize Conversion & Revenue

• Maximize conversion across the full self-serve funnel

• Improve lead capture, activation, ARPU, LTV, and retention

• Partner with Product on pricing, packaging, and in-product growth levers

Own the Numbers

• Full accountability for self-serve revenue and forecasts

• Build dashboards, models, and insights to drive decisions and prioritize experiments

Lifecycle & CRM Automation

• Design and scale lifecycle strategies from acquisition to monetization

• Align Marketing, Sales, and Customer Success around growth objectives

Cross-Functional Leadership

• Influence Product, Marketing, Sales, CX, and Engineering without direct authority

• Manage external partners to maximize ROI

• 6+ years in growth, marketing, or revenue roles, including direct online revenue ownership

• Strong experience in B2B SaaS and/or e-commerce

• Deep understanding of Product-Led Growth

• Highly analytical, data-driven, and comfortable owning a P&L

• Experience scaling growth across international markets

Core Skills

• Revenue & P&L ownership

• Growth analytics & forecasting

• SEO, paid acquisition, CRO, lifecycle marketing

• Cross-functional influence

• Clear, structured communication

• Agility in fast-moving SaaS environments

🤝 Recruitment Process

☎️ 30’ call with our Recruitment Manager
📞 60’ call with our CEO
🧑‍💼 60’ panel interview with members of Wooclap Management Team