• Deliver projects related to CRM: build and review basic & advanced segments, build and review marketing automation workflows, define how to best measure CRM activations (AB Tests, control groups…), analyse databases and CRM past activations to build recommendations

• Support the development of AI models to enhance and improve CRM activations

• Define business requirements to ensure CRM tools’ development is aligned with the business strategy

• Analyse data and structure relevant information for the client’s benefit, in consistency with business indicators specific to their industry (eg. mobile operators, retail, travel, etc.)

• Meet clients’ needs and pay strong attention to the quality of all deliverables

• Occasional travel possible, within Switzerland or abroad (including Paris)

Education and Experience

• Master’s degree (business, engineering) or equivalent diploma

• Experience in digital marketing, consulting firms, marketing or business intelligence software, or media agencies

• Experience in CRM (ideally B2C) and good understanding of the notion of segmentation, marketing automation and associated measurements

• Working with marketing automation tools and segmentation tools

• Knowledge of the main challenges in CRM

Skills and Interests

• Fluent in French & English and excellent communication, oral and written

• Strong analytical skills and knowledge of analysis, statistical software and data vizualization tool

• Good business and market understanding

• Client-facing skills

• Good team spirit

• Strong interest in new technologies and the digital industry

55 provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion.