As a Marketing Officer trainee, you will be a key member of our Wooclap team.

👥 Within our Marketing team you will be part of the Demand Generation team whose role is to increase awareness and demand coming from our key markets. Its main objective is to maximise B2B leads generation (requests from universities, training centres, companies) and lead conversion metrics.

🎯 Your main objective will be to manage marketing actions in order to generate leads from companies, universities and training centers from our different key markets.

You’ll have a rich ecosystem to work and play with: neuro-education, effective training methods, learner success, competency-based approach, collaboration, etc. all crucial and exciting issues in today’s training and teaching landscape.

This is a hands-on role, in which you’ll be expected to have a great deal of autonomy, on various missions, as well as to develop your skills.

Your responsibilities will include:

🎡 EVENTS

• Managing incoming opportunities and actively seek out relevant events for promoting Wooclap among trainers, teachers, and learning managers (trade fairs, conferences, networking, …)

• Exploring opportunities to enhance Wooclap’s visibility during the events by actively suggesting actions and visibility strategies

• Managing all logistical aspects of our participation in events: handle the relationship with the event organisers, make sure deadlines are met, contribute to the development of marketing assets, brief the sales team involved, …

• Creating and executing the communication plan to give as much visibility as possible to the webinar (social media, specialised media, …)

• Facilitating post-event actions such as marketing emails, repartition of leads and goodies management

🎥 WEBINARS

• Overseeing Wooclap’s participation in webinars to ensure optimal visibility before, during, and after the event

• Identifying relevant topics for webinars and experts to invite depending on market trends and sales’ needs

• Managing all logistical aspects of the organisation of webinars: creation of the content and the slides of the webinar, coordination of the various the members involved, coordination of the technical aspects, on D-day ensure that everything runs smoothly

• Create and execute the communication plan to give as much visibility as possible to the webinar (social media, specialised press, influencers, emailing strategy, …)

• Facilitating post-event actions such as marketing emails, repartition of leads and reuse of content generated during the webinar

🤝 PARTNERSHIPS

• Identifying potential partners (other companies, professional association, …) with whom Wooclap can collaborate

• Building relationships with key players in the EdTech industry in France and internationally

• Negotiating and establishing mutually beneficial partnership agreements for Wooclap

📊 REPORTING

• Keeping the team regularly informed of progress on your various projects

• Reporting on the results and ROI of the actions you’re in charge (emailing, events, webinars, partnerships, …)

Depending on Wooclap’s needs and key projects, you may also be involved in other projects, such as carrying out market research, managing press relations, managing our participation in start-up competitions, etc.

Conditions and “perks”

• Paid internship based in Paris or in Brussels

• Training and development: 75 euros from Woocredit to enable you to purchase learning resources (online courses, books, etc.) during your internship!

• Meal Vouchers

• Public transport: Reimbursement of up to 50€ per month

• Work equipment: Loan of a Macbook to work in the best conditions.

• Reimbursement of the cost of mobile subscription up to €50 per month.

Experience - You already have 6 months experience as an intern, ideally in a start-up or scale-up company. An interest in education or training is essential!

Skills - You are creative, focused and organised. You have strong interpersonal skills and the ability to hold a conversation, conduct an interview and interact with our partners in a professional setting. You are flexible and have the ability to adapt at the same speed as a start-up/scale-up.

Mindset - You have an entrepreneurial spirit, you like to be challenged, you get things done and you like feedback so that you can continually improve (Always Learning!). You are a team player.

Languages - You are bilingual in French and English and have a perfect command of both languages, both written and spoken.

☎️ 30’ call with our Marketing Manager, Charlotte

🧑‍🏫 60’ business case presentation with Candela, our Demand Generation Lead

📞 30’ call with Anabela, our head of People Experience