🎯 Mission

The Go-To-Market Manager role is critical to accelerating Vizzia’s growth. You will be responsible for defining and executing GTM strategies for new markets and new offerings, end to end—from first exploration to first sale.

Your objective: enable Vizzia to form a clear conviction on the viability of a new market (go / no-go), by building the framework, playbook, and assets required for a Sales team to take over. The role includes defining the experimentation framework with the CMO, then fully executing it through handover to the core business teams.

🛠️ Responsibilities

Phase 1: Market Intelligence & Framework

• Identify and score high-potential new markets and geographies for Vizzia

• Co-build the evaluation framework with the CMO (go/no-go criteria, success metrics)

• Conduct full market analysis: size, maturity, competitive landscape, regulatory barriers

Phase 2: 0-to-1 GTM Execution

• Define a precise ICP and a value proposition tailored to the target market

• Create and launch demand generation campaigns (content, outbound, events)

• Personally prospect and secure the first qualified meetings

• Pitch and close the first deals to validate product–market fit

Phase 3: Industrialization & Handover

• Document all learnings in an operational playbook

• Build the complete sales kit (battlecards, scripts, pricing, objection handling)

• Train and coach the Sales team on the new market

• Manage the handover and support the first opportunities through to signature

📈 Expected outcomes

Timeline

Month 1: Ready to launch

• Go/no-go analysis framework validated by the CMO and presented to the Executive Committee

• Clear market sizing and refined ICP (who, why, how much)

• Differentiated value proposition and competitive edge clearly defined

• Regulatory and legal compliance verified

→ Green light to launch: campaign ready, attack angle defined

Month 3: Make a clear call

• Go/no-go decision taken and owned in front of the Executive Committee

• If GO: first deal signed or active pipeline generated

• If NO-GO: full post-mortem and pivot to a new market

Month 6: Scale the approach

• Two GTMs run in parallel with the same level of rigor

• Handover completed: Sales team generates meetings without your involvement

• Playbook usable by anyone on the team

Month 12: P&L impact

• New market delivering recurring ARR post-handover, on target

• A significant share of the assets you created still actively used by Sales

• Fully documented expansion and at least one success replicated

Success criteria

• Decision lead time ≤ 4 weeks per market or geography

• Quality of scorecards (reviewed by CMO / Executive Committee)

• Handover quality: complete pack delivered, training and shadowing completed, real adoption by Sales (pipeline generated < 30 days after handover)

👤 Profile we’re looking for

Must-haves

• 2–5 years of experience in:

  • Strategy consulting / Chief of Staff / Strategic Sales

  • Ideally with a startup experience for hands-on execution

• Strong market analysis and strategic framing skills

• Ability to personally execute (marketing, prospecting, first sales)

• Fully comfortable with Google Sheets (sorting, filtering, matrix calculations)

• Fluent English (C1 minimum)

Nice-to-haves

• Experience in B2B SaaS / tech

• Appetite for automation tools

• Strong technical curiosity

🤝 Team & growth

• Reporting directly to the CMO, with frequent interaction with the Executive Committee

• Very high-impact role

• Strong exposure to strategic decision-making

💰 Compensation

• Target compensation: €80–95k total (€70–80k base + €10–20k variable)

• Variable tied to decision speed and quality (lead time, completeness, handover quality)

✌️ Benefits

• 🏡 Hybrid work

• 🏝 “Contrat cadre” and RTT (between 8-12 per year depending on the number of public holidays in the current year)

• 💻 A Mac or PC depending on your preferences

• 💸 BSPCE

• 🍜 60% coverage of meal vouchers worth €9 per worked day

• 🚃/🚲 Sustainable mobility allowance

• 🏥 Mutuelle (Alan)

• 💼 Offices located in central Paris (9th arrondissement)

• ☀️ Annual offsite with the whole team and plenty of company events