Reporting into the Brand Director of UK & Global Effectiveness, the Effectiveness Lead is a new role for Trainline, responsible for leading media effectiveness across all markets (UK, IT, ES, FR, US). You will be working hand-in-hand with Senior Brand Managers (SBMs) in their respective markets, with our in-house data science team (EDS) and with our media agency, Wavemaker, to design and execute a learning roadmap across all markets, including how we can optimise our creative. 

• You will own the learning roadmap across all markets, enabling cross market and cross channel learning  

• You will be responsible for designing tests campaigns, working closely with EDS, Wavemaker and SBMs 

• You will develop and build a brand playbook, collaborating across teams to develop learnings and levers that drive efficiency 

• You will work closely with brand insights to understand the link between brand metrics and business metrics 

• You will work closely with Wavemaker and others to implement planning tools to drive efficiency 

• You will work with brand insights and Wavemaker to develop hypotheses for testing that will drive efficiency 

• You will work closely with finance, EDS and brand directors to communicate and implement learnings 

• You will work closely with our in-house studio team to gain learnings on our creative performance, and work with them to optimise  

• End to end project management, from insight through to execution, measurement, and reporting 

• Ensuring the brand, customer and proposition is front of mind throughout the whole process 

• Knowledge of measurement across a wide range of offline and online media channels, including attribution, MMM models and understanding of regression analysis 

• Experience working in or with a tech related industry, ideally within ecommerce 

• Confident managing multiple stakeholders, providing clear communication, direction, and support 

• Experience working in or closely with media agencies 

• Strong analytical skills; able to develop hypotheses, insight briefs and interpret data to aid decision making 

• Experience managing external partners or agencies 

• Able to challenge and influence at a senior level, regularly communicating to seek alignment across teams 

• Strong familiarity with both brand and performance KPIs  

• Experience working with other markets (FR, IT, DE, ES, US) a plus 

Reasons to love this role    

• You’ll be joining a tight knit, creative and energetic Brand and Content team. With our flexible working policy, you’ll be able to divide your time between home and our central London office, and - when required - visit our offices in Paris, Milan, Barcelona, Edinburgh  

   

• You’re representing a globally recognised and loved brand, and will be working with both established markets (UK) and growing markets in the EU and beyond  
   

• The team you’ll be working with are excited to support, champion and celebrate your successes 
   

• You’ll be joining a company with a clear purpose; encouraging people to make greener travel choices, for the good of environment and future generations to come.