The Global Brand Digital Projects & Activations Senior Manager, will lead Lacoste's brand expression across all direct-to-consumer digital touchpoints (Digital Flagships, Marketplaces, and Mobile App), ensuring a seamless and premium 360° brand experience aligned with Lacoste's image and business ambitions.

This is a hybrid role combining strategic leadership and hands-on execution (approx. 75% operational, 25% management).

The position is central to building a differentiating, engaging, and consistent experience across global digital platforms.

Depending on topics, the Global Brand Digital Projects & Activations Senior Manager will work closely with:

- Marketing Teams (Brand manager, Digital Studio, Content & Editorial Voice, Social media, CRM, Membership)

- Brand teams (Brand strategy, Content Factory, Product development…)

- Business teams (Project, Product , Catalog, Emerch…)

- Digital Flagship teams in the markets (Marketing Directors & Ecom Managers)

- IT teams

- Markets: Europe, Norcam, Latam, Apac

Key Responsibilities

1. Digital Branding Leadership

Develop and drive Lacoste's digital branding vision and user journeys across all digital touchpoints. Bridge brand and business priorities while ensuring high-impact and trend-aware experiences.

2. Activity Planning & Execution

Manage the digital marketing calendar, guarantee creative and experiential consistency, and provide tools and guidelines to local markets. Ensure timely delivery and collaboration across teams.

3. 360° Brand Activation Alignment

Ensure cohesive customer journeys and brand storytelling across platforms. Act as a brand guardian, especially in the mobile app, to align activations with Lacoste's values and campaigns.

4. Project & Feature Prioritization

Align feature development with brand needs. Collaborate on UX evolution and propose innovative functionalities to enhance digital storytelling and differentiate the brand.

5. Performance & Optimization

Monitor KPIs, analyze campaign impact, and generate strategic insights for improvement. Benchmark digital brand performance to stay competitive.

6. Team Management

Lead a team of two managers (Digital Branding Project Manager & Global Mobile App Manager) and two interns, fostering performance, alignment, and development.

Education & Experience

- Master's degree in marketing, digital, business, or related fields.

- 6-8 years of experience in digital branding, D2C content execution, or e-commerce marketing.

- Solid background in 360° digital project management, with global scope and multi-stakeholder environments.

- Proven ability to lead teams and cross-functional collaboration.

- Experience in fashion, lifestyle, beauty or retail industries is a strong plus.

- Familiarity with Salesforce Commerce Cloud is appreciated.

Skills

- Strong understanding of e-commerce platforms, brand storytelling and UX best practices.

- Data-driven and results-oriented, with a strong sense of visual identity and brand standards.

- Excellent project management, organization, and problem-solving skills.

- Fluent in English (spoken and written)

- Advanced command of project monitoring tools and data dashboards.

Mindset & Soft Skills

- Brand-driven and business-aware.

- Curious, creative, forward-thinking.

- Collaborative, structured, and reliable.

- Comfortable in a fast-paced, matrixed, international environment.

- Leadership by influence, with a strong team spirit and sense of ownership.