Synthesio, acquired by Ipsos in 2018 and named leader by Forrester, allows global brands and agencies to optimize their decisions and strategy about their products and their impact. Synthesio centralizes numerous public consumer data footprints including social, reviews & ratings, survey, search and press data. After the collection phase, Synthesio enriches it through AI models and provides AI-enabled intelligence in many different visualizations.
At Synthesio, the product practice is at the center of the company. Product managers assemble opinion and feedbacks from customers and colleagues to create consensus around a shared vision. To achieve that, Product managers focus on the discovery whereas the team is owning the success of the sprint. Each teams, which are as independant as possible, also chooses their own deliverables and timelines.
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