About this role : 

Join our dynamic team as Senior Product Marketing Manager (m/f/d) in the Central Commercial Team, where your role will be pivotal in shaping our sales strategy and materials to drive effective pitches to brands.

Responsibilities: 

• Develop an in-depth understanding of the market, target audience, and industry trends.
• Define and articulate unique selling propositions and differentiators for our products.
• Craft compelling messaging that effectively communicates the value proposition to our audience.
• Write strategic sales content about GSG position and key differentiators.
• Develop compelling positioning collateral and materials that articulate the value of GSG for different advertiser types.
• Execute best-in-class written case studies delivering a clear positioning narrative.
• Develop comprehensive collateral that supports the sales process, working closely with Marketing & Design teams to create visually appealing and impactful materials.(e.g., sales deck, positioning deck, client re-engagement deck.)
• Provide the Commercial team with training content and collateral to enhance their product knowledge and sales effectiveness, in collaboration with the Learning & Development Specialist/Coordinator and B2B Marketing team.

Initiatives:

• Translate the new company vision into a commercial application to enhance product positioning.
• Assess the adoption and impact of GSG solutions, driving continuous improvement our GSG sales approach
• Support Learning & Development initiatives to ensure the Commercial team is equipped with the latest product knowledge and sales techniques.
• Prepare strategies for main industry events and actively participate to showcase our products that will help our commercial team engage with existing or potential partners.
• Interview advertisers (lost deals, advertiser churns) following a structured process to evaluate their decision process and criteria.
• Lead the development and execution of a successful NPS (Net Promoter Score) campaign for advertisers to measure and improve customer satisfaction.

This person will get the chance to work closely with the different GSG departments especially Marketing & Design and People & Culture.

Your Profile : 

• Proven experience in sales consulting or high growth companies.
• Experience in analytics to understand market dynamics and identify opportunities.
• Demonstrated leadership experience with the ability to set a strategic vision for the product marketing function and guide the team toward overarching business goals
• Ability to bring innovative thinking to product positioning and messaging, ensuring the company stays ahead of industry trends.
• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership
• Strong relationship building, influencing and negotiation skills, strong collaboration across functions and mentoring skills
• Self-starter capable of delivering on goals with minimal supervision 

Our Benefits:

• A culture that cherishes your individual and professional development
• An open-minded team that embraces new ideas, perspectives, and methodologies
• Flexible hybrid working scheme with the possibility of working from abroad for up to 6 weeks
• Cloud-based company
• 32 days of paid vacation + your birthday off (27 days for APAC region)
• Global and Local get-togethers
• Possibility of taking a sabbatical after 2 years in the company
• Access to training and self-development learning platforms with up to 2.5 hours a week of your working hours

Are you up for it?

We’re looking forward to receiving your CV in English. 

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