Join Gameloft, a leader in the development and publishing of multiplatform games. As a Senior Product Marketing Manager, you will drive the marketing for mobile games, managing their entire lifecycle from strategy to execution and optimization. You will work closely with local production teams and coordinate with marketing team members located in various territories worldwide. This role is based in Ho Chi Minh City, Vietnam, with relocation support provided.
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Conduct market research, benchmarking and consumer studies to identify trends, game target audience and define its positioning marketing pillars and USP.
Build and launch yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness, retention and ultimately growing the player base.
Develop clear and innovative marketing strategies including compelling positioning and messaging for the product, and for each marketing activation, build compelling strategies with clear KPIs objectives.
Join The Game!
Leader in the development and publishing of multiplatform games, Gameloft® has established itself as a pioneer in the industry, creating innovative gaming experiences for 25 years. Gameloft creates games for all digital platforms, from mobile to cross-platform titles for PC and consoles. Gameloft operates its own established franchises such as Asphalt®, Dragon Mania Legends, March of Empires, and Dungeon Hunter, and also partners with major rights holders including LEGO®, Universal, Illumination, Hasbro®, Fox Digital Entertainment, Lamborghini®, and Ferrari®. Gameloft distributes its games in over 100 countries and employs 3,000 people worldwide. Every month, 1 billion unique users can be reached by advertisers in Gameloft games with Gameloft for brands, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.
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Only candidates whose qualifications align with the role will be contacted. We sincerely appreciate your understanding.
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