In this chapter of our journey, marked by rapid innovation and growth, we’re finding ourselves in a unique position. With a multi
-faceted, purpose
-driven and product
-led brand, targeting both B2B and B2C audiences, new products, acquisitions, and various touchpoints, aligning the Doctolib brand became a recurring challenge. It became evident that we needed to foster greater collaboration and alignment between our Brand, Design, Product Marketing, and Go
-To
-Market teams, whether they were focused on B2B or patient engagement or operated on a global or local scale.
With this understanding, we’ve decided to open the search for our new Brand Strategy Lead to help us enhance our brand positioning and ensure a seamless experience for our customers. By addressing our vulnerabilities head
-on and fostering a culture of creativity, strategic expertise, and strong leadership, you will elevate the Doctolib brand to new heights.
As our global Brand Strategy Lead at Doctolib, you will lead and take Brand Strategy to the next level to:
Reporting to your Global Brand & Communications Director, you will act as a strategic advisor to our senior marketing and design leaders as well as C
-suite leadership and will have a strong impact in supporting our growth and trust objectives.
Your main missions will revolve around brand strategy, brand equity protection and brand community building.
Your responsibilities include but are not limited to:
Asserting leadership within the company will be an important part of your job.
Ideally, you also have:
At Doctolib, we believe in improving access to healthcare for everyone
- regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!
The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you!
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