As a member of the Comex, the Head of Marketing will own all marketing activities at DJUST. You will be both focused on driving the marketing strategy to develop revenue growth and the DJUST brand but also focused on delivering tactical actions with the team on a day to day basis.

Professional duties, responsibilities and competencies

• Development and implementation of the DJUST marketing strategy: build our point of view on the market, identify key market segments to target, define marketing objectives, select appropriate marketing channels and plan marketing activities. Work in tandem with the sales team to build a coherent go-to-market strategy aligning sales, marketing and partnerships

• Ownership of the inbound funnel: with the responsibility for 30% of pipeline generation through putting in place the relevant top of the funnel initiatives (events, webinars, exec dinners, etc) and nurturing paths to build the funnel. Ensure our lead scoring and tiering strategies are optimal.

• Management of the Marketing team : Supervises and leads a team currently composed of 3 people: a Head of Content, a Product Marketing manager and a Design Apprentice. 

• Coordination of external service providers : Identify, evaluate, supervise, communicate and negotiate contracts with external service providers (advertising agencies, public relations agencies, specialised freelancers)

• Brand Development : Responsible for the development and management of the company’s brand, including creating a strong brand identity, managing the company’s reputation and promoting the brand to customers. You will support HR for the Employer Branding part.

• Management of the marketing budget: Management of marketing budgets and analysis of the return on investment of marketing campaigns, working in a quick test and learn way to adapt the marketing strategy based on ROI

• Data Analysis and Reporting : Responsible for creating a bimonthly marketing dashboard and analysing marketing data, measuring the effectiveness and ROI of marketing campaigns, and providing regular reports to company management to help make informed decisions.

• Researching new market opportunities : Identifying market trends and proposing strategies to reach new customers or new markets, hand in hand with the sales team.

• 8+ years of experience in Growth and Marketing , with exposure to the BtoB environment.

• You are capable of being strategic and hands-on at the same time.

• Strong ability to build a marketing strategy and lead a young team from scratch, directly feeding into a Go To Market (GTM) strategy aligned with sales & partnerships teams

• Data driven decision making

• You are familiar with product marketing, field marketing, growth

• HR Call

• First interview with the Acting CMO

• Case study with the co founders

• Meet the Marketing team