Primo is a fast-growing SaaS company helping IT teams deploy, operate, and secure their
device fleet and digital work environment at scale.
Our core is an MDM product, but our promise is broader: simplifying IT operations while
raising the security bar for fast-scaling companies.
The role

We are hiring a Lead Business Development Representative to join our Paris team and
accelerate growth across SMB and Mid-market.
This is a hands-on leadership role where you generate qualified pipeline while leading and structuring a team of 3-4 SDRs, working closely with the founders and the go-to-market team 🚀

What you’ll do :

As a Lead Business Development Representative at Primo, you will:

• Generate qualified pipeline through outbound prospecting across SMB & Mid-market
  accounts.

• Lead, coach and structure a team of 4–5 BDRs, helping them improve outreach
  strategy, messaging and execution.

• Prospect C-level and IT executives through email, phone and LinkedIn outreach.

• Ensure the team consistently hits pipeline and meeting generation targets.

• Track performance metrics, refine outbound playbooks and share best practices

You will be a good fit to join the Sales team at Primo if you:

• 4–7 years of experience in BDR/SDR roles in B2B SaaS

• Proven experience mentoring, coaching or structuring BDR teams

• Strong track record generating qualified pipeline through outbound prospecting

• Experience engaging senior stakeholders in SMB and Mid-market accounts

• Excellent communication, organization and relationship-building skills

• Experience working with modern sales tools and ideally HubSpot CRM

  What really matters :

• You know how to build and scale outbound pipeline

• You enjoy coaching and helping others improve performance

• You bring structure and discipline to prospecting strategies

• First screening with Marine, Team lead sales - (30’)

• Technical & role Fit with Marine, Team lead sales & Olivier, CRO - (45’)

• Business Case with Olivier & Marine - (1h)

• Lunch with the GTM & culture fit with Martin, our CEO

Our process usually takes about 2 weeks.