Botify’s leading agentic AI search technology and seasoned experts ensure every brand has the power to be found, both in traditional and AI search. With one powerful platform, brands achieve visibility, relevance, and greater control across Google, Bing, ChatGPT, Perplexity, and more.

Botify’s technology powers agentic workflows, AI-driven recommendations, and automated cross-platform indexation and deployment. Brands maximize visibility wherever consumers, bots, and AI agents search, protecting and capturing revenue across all search platforms.

Trusted by 500+ leading brands including Macy’s, Levi’s, Farfetch, the New York Times, and Marks & Spencer, Botify drives digital discovery, sustained profitability, productivity, and brand authority in an AI-first world.

Industry research shows that women and those in traditionally underrepresented groups generally don't apply to jobs unless they check all the boxes for the role. If you feel strongly that you have what it takes for this role but don't check 100% of the boxes - that's okay - we encourage you to apply anyway and highlight what you can bring to the table!

Role Overview

The Product Marketing Lead will serve as a driver of Botify’s cross-functional go-to-market strategy and the strategic leader for our Activation solution suite. This role is accountable for shaping how Botify brings products to market, how we equip the field, and how we articulate the value of Activation—turning SEO and AI insights into real-world execution, automation, and measurable business outcomes.

As a lead-level PMM, you will set the standard for GTM excellence, ensuring launches are coordinated, messaging is consistent, and customer-facing teams are prepared to sell and support our products with confidence. You will partner deeply with Product, Engineering, Sales, CS, and Growth to deliver unified execution and strong, measurable impact.

Your responsibilities:

Cross-functional GTM Strategy & Execution

• Work with PMM leader to drive GTM strategy for company-wide priorities, setting process, best practices and scale for our GTM engine. 

• Establish and operationalize cross-functional launch frameworks, readiness processes, and communication plans.

• Ensure alignment across Product, GTM, Marketing, and CS, acting as the connective tissue that drives clarity, speed, and accountability.

Solution Leadership: Activation Suite

• Lead the end-to-end product marketing function for Activation—positioning, messaging, narrative development, launch planning, and adoption motions.
  Articulate the value of Activation clearly and compellingly, emphasizing speed-to-action, automation, governance, scalability, and ROI.

• Drive customer and market understanding of Activation as a core differentiator within the Botify platform.

Messaging & Positionning

• Own the creation and evolution of differentiated, outcome-led messaging for Activation and GTM initiatives.

• Translate technical capabilities into executive-ready value propositions that resonate with enterprise SEO, digital, and engineering stakeholders.

• Ensure message consistency across the platform, story, sales materials, website, and campaigns.
  

Sales & Customer Enablement Leadership

• Build and scale world-class enablement programs, including pitch materials, demo frameworks, ROI stories, case studies, objection handling, and competitive insights for the assigned suite.

• Train Sales and CS teams to confidently sell business outcomes, not features, while supporting strategic deals as a product and market expert for Activation Suite

• Establish enablement best practices and ensure high adoption of materials across global teams.
  

Adoption, Expansion & Visible Value

• Partner with Product and CS to drive Activation adoption, usage depth, and expansion across accounts.

• Define success metrics and report on impact aligned to: changes deployed, time-to-fix improvements, organic/AI visibility lift, and ROI outcomes.

• Develop customer proof points that demonstrate long-term performance and show how Botify drives measurable value.

Requirements:

• Experience in a lead-level or senior PMM role, owning GTM strategy and solution-level responsibility.

• Proven success driving cross-functional GTM initiatives in a fast-paced, technical SaaS environment.

• Exceptional ability to simplify complex technical concepts into compelling, outcome-led narratives.

• Strong leadership presence with the ability to influence across teams and levels.

• Excellence in storytelling, writing, deck-building, and live enablement/presentation.

• Demonstrated ability to drive adoption, launch success, and measurable business impact.

Salary:

Base Salary: $150,000 - $170,000 + bonus

What we offer:

• Unlimited Time Off

• 11 company holidays

• 16 weeks of parental leave

• Summer Fridays

• ClassPass Subscription

• Team building events and initiatives

• Flexible work policy

• Commuter benefits

• 401k

• Health and Wellness perks

We are proud to be an equal-opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.